Coventry University

Degree level: Postgraduate

International Business Management (Taught)

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Combining theory and practice, this course aims to provide a thorough grounding in international business management in an ever-changing global economy. Upon successful completion, it should equip you with the skills and knowledge needed to become a flexible, effective manager who can spot market opportunities and drive forward businesses to success in the international arena. Alongside modules focused on business strategy, operations and analytics, we’ll cover the basic principles of marketing, and how they relate to an international context – where you will have the opportunity to discuss and analyse key managerial decisions on formulating and executing international marketing activities by having the opportunity to develop your knowledge and skills of marketing concepts including environmental analysis, buying behaviour, strategic market segmentation and more. This will be done through active case studies and practical examples. Through the use of guest speakers, real case studies and industry visits and fieldtrips, you’ll explore more about the external forces which affect business decisions, including but not limited to the influence some external/or market factors have such as fall or rise of oil prices or interest rates. We’ll discuss some of the biggest challenges and issues businesses now face, such as market uncertainties. Please note that guest speakers, industry visits and fieldtrips are subject to availability, competitive application processes, meeting applicable visa requirements and additional fees may apply.

Course details

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include the Postgraduate Business Project, reports, presentations, formal examinations and practical coursework. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.


Entry requirements

A second class honours undergraduate degree from any discipline. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis. Each application will be considered on its merits and the final decision will be made by the course director. For more information, please contact us using our online form for UK students.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

2022/23 fees TBC. Please see our website for latest information.

Provider information

Visit our website

Coventry University
Priory Street
Coventry
CV1 5FB


Clearing contact details

Recruitment and Admissions Office

02476 888888

Course Clearing information

Additional information

Thursday 18 August 08:00-20:00, Friday 19 August 08:00-18:00, Saturday 20 August 10:00-16:00, Sunday 21 August 10:00-16:00, Monday 22 August onwards (weekdays only) 08:00-18:30


Course contact details

Visit our course page
European and International Admissions Office

+44 024 7765 2152

UK Admissions Office

024 7765 2222

International Business Management at Coventry University - UCAS