Course summary

Are you looking to launch or accelerate your Marketing career? Our CIM (Chartered Institute of Marketing) accredited degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments in today’s fast-paced and ever-changing world of marketing. Covering subjects such as social media, data analysis and digital technologies, upon graduation you’ll be well placed to move up into a senior level marketing role. Our Master’s in Marketing will equip you with the knowledge and skills required to develop cutting edge marketing strategies in a national and global context. With modules developed specifically to meet the needs of today’s marketing challenges, you will delve into the latest marketing technologies. You’ll expand your expertise in data analysis, and study how to use data to strategically design and create marketing campaigns. This course is taught by industry experienced academics in workshop-style classes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities. This course is accredited by The Chartered Management Institute so upon successful completion of the course, you will have the option to apply for a CMI Level 7 Diploma in Strategic Management and Leadership as well as your degree. This course is also offered as an ‘Accredited Degree’ by the Chartered Institute of Marketing (CiM) meaning students will be able to gain industry-recognised qualifications at an accelerated pace. You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in a range of marketing and business careers. NEW MSc Marketing with Professional Practice This course is offered as a 2-year full-time business master’s programme. Sharing the first year of study with the 1-year MSc Marketing, the 2-year programme benefits from a second year of Professional Practice that is specifically aimed at fostering the employment opportunities of students. Offering greater flexibility than a traditional Placement Year, our Professional Practice Year allows you to decide how to put your skills into practice. Choose between an academic dissertation, business plan, business or consultancy project, or a paid placement in industry, depending on the option that is best suited to your future career path. Professional Development Module Helping you become more employable is our priority and that's why we have a Professional Development module built-in to this course, including one to one professional coaching and a bespoke Personal Development Plan. You will also have access to our experienced Employability Team from day one to beyond graduation as a member of our business school alumni.