Middlesex University

Degree level: Undergraduate


Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Overview Effective marketing is essential to every successful organisation.Our specialist degree train you to become a professional who can confidently lead and innovate marketing campaigns within a business environment. Why study BA Marketing at Middlesex University? Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish. There has never been a more exciting time to be a marketing practitioner, as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management. Course highlights Work placements are an invaluable opportunity to gain employability skills so we have introduced two options by which students can integrate this into their time at Middlesex. Students who wish to do a placement can take either a 36 week 3rd year sandwich placement as part of a 4 year degree or two 18 week summer placements allowing students to complete within 3 years There are also opportunities to study abroad with the EU Erasmus programme, linked to a partner university in Europe and the USA Our course is taught by award-winning research academics and our specialist librarian is on hand to offer additional support, ensuring you receive an excellent learning experience. Our course is recognised by the leading industry professional body: the Chartered Institute of Marketing (CIM)

Course details


Year 1: Marketing Theory and Practice (30 credits) - Compulsory Consumer Behaviour (30 credits) - Compulsory Creativity and Communication (30 credits) - Compulsory Marketing Finance (15 credits) - Compulsory Marketing Tools and Analysis (15 credits) - Compulsory Year 2: Marketing Research and Insights (30 credits) - Compulsory Digital Marketing (30 credits) - Compulsory Brand Management (15 credits) - Compulsory Content Marketing and Media Editing (15 credits) - Compulsory New Product Development and Innovation (15 credits) - Optional Customer Engagement Marketing (15 credits) - Optional Entrepreneurial Marketing (15 credits) - Optional Advertising and Sales Promotion (15 credits) - Optional Year 3: Marketing Strategy and Planning (30 credits) - Compulsory Services Marketing Management (15 credits) - Compulsory Global and Cross-cultural Marketing (15 credits) - Compulsory Social Media and Viral Marketing (15 credits) - Optional Public Relations and Corporate Reputation (15 credits) - Optional New Venture Creation (15 credits) - Optional Fashion Marketing (15credits) - Optional Digital Campaign Planning and Analytics (15 credits) - Optional Marketing Consultancy Project (15 credits) - Optional Marketing Internship (30 credits) - Optional .Modules for direct entry onto year 2 or 3 differ from those listed above. For details please visit the course page on Middlesex University’s website.

How to apply

Application codes

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Hendon Campus
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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements

Qualification requirements

We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.

Please click the following link to find out more about qualification requirements for this course


English language requirements

TestGradeAdditional details
IELTS (Academic)6With a minimum of 5.5 in each component
TOEFL (iBT)72With at least 17 in listening & writing, 20 in speaking and 18 in reading
PTE Academic51With at least 51 in all components

Unistats information

Operated by the Office for Students
Student satisfaction
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Employment after 15 months (Most common jobs)
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Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £14700 Year 1
International £14700 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing at Middlesex University - UCAS