Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Why study BA Marketing at Middlesex University? Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS. As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field. You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response. Build your hands-on experience and develop your business skills You’ll get plenty of support throughout your studies – and our specialist librarians are also on hand to give you any additional support you need to excel in your marketing degree. You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options. You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree. Broader learning opportunities The structure of the new programme has moved from being solely based on 30 credit modules to now incorporate a combination of both 15 and 30-credit modules. You will now take a total of eighteen modules over the three years of the programme; this compares with twelve under the previous format. This approach has been designed to provide a broader coverage of the subject and also helps graduates form a clearer idea as to the specific direction you wish to explore on your future career path. Offering an Element of Specialisation Under the new programme, modules can be grouped by themes, thus enabling students to form a pathway and in doing so pursue some specialisation from the course. This ability to create a linked direction offers students the opportunity to build and develop learning across related areas. For example students can select related modules in: Digital technologies: Digital Marketing - Social Media and Viral Marketing - Digital Campaign Planning and Analytics. Communication: Creativity and Communication - Brand Management - Advertising and Sales Promotion – Public Relations and Corporate Reputation. Entrepreneurship: Entrepreneurial Marketing - New Product Development and Innovation - New Venture Creation. Get the support you need to succeed When it comes to support, you’ll be matched with a Personal Tutor to get the backing you need. You’ll also get support from our Student Learning and Graduate Academic Assistants who have personal experience in your subject. Our BA Marketing is one of the marketing courses recognised by the Chartered Institute of Marketing (CIM), and if you receive a 2:2 (or higher) at graduation, you’ll be able to apply for the CIM Professional Diploma in Marketing (Level 6) without the standard requirement of gaining a CIM Certificate in Marketing. CIM qualifications are highly sought after by employers, which means you’ll be receiving the best opportunities for a successful marketing career.

Modules

Year 1 Marketing Theory and Practice (30 credits) - Compulsory Consumer Behaviour (30 credits) - Compulsory Creativity and Communication (30 credits) - Compulsory Marketing Finance (15 credits) - Compulsory Marketing Tools and Analysis (15 credits) - Compulsory Year 2 Marketing Research and Insights (30 credits) - Compulsory Digital Marketing (30 credits) - Compulsory Brand Management (15 credits) - Compulsory Content Marketing and Media Editing (15 credits) - Compulsory New Product Development and Innovation (15 credits) - Optional Customer Engagement Marketing (15 credits) - Optional Entrepreneurial Marketing (15 credits) - Optional Advertising and Sales Promotion (15 credits) - Optional Year 3 Marketing Strategy and Planning (30 credits) - Compulsory Services Marketing Management (15 credits) - Compulsory Global and Cross-cultural Marketing (15 credits) - Compulsory Social Media and Viral Marketing (15 credits) - Optional Public Relations and Corporate Reputation (15 credits) - Optional New Venture Creation (15 credits) - Optional Fashion Marketing (15credits) - Optional Digital Campaign Planning and Analytics (15 credits) - Optional Marketing Consultancy Project (15 credits) - Optional Marketing Internship (30 credits) - Optional


How to apply

Application codes

Course code:
N500
Institution code:
M80
Campus name:
Hendon Campus
Campus code:
H

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements

Qualification requirements

Entry requirements listed are accurate at the time of publishing and vary between programmes. Please check your chosen course page for specific entry requirements. Depending on your chosen course, we also consider a combination of qualifications. The latest entry requirements can be found on the course page at https://www.mdx.ac.uk/courses/undergraduate/marketing We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.

Please click the following link to find out more about qualification requirements for this course

http://www.mdx.ac.uk/courses/help-with-your-application/undergraduate-application/entry-requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6With a minimum of 5.5 in each component
TOEFL (iBT)72With at least 17 in listening & writing, 20 in speaking and 18 in reading
PTE Academic51With at least 51 in all components

Unistats information

Operated by the Office for Students
71%
Student satisfaction
65%
Employment after 15 months (Most common jobs)
82%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £15100 Year 1
International £15100 Year 1

Additional fee information

At Middlesex, we have a range of funding and loan options available to ensure you are able to attend university, whatever your financial background. Tuition fees vary for UK, EU and International students. More information about fees for the course you are interested in studying can be found at https://www.mdx.ac.uk/courses/undergraduate/marketing
BA Marketing at Middlesex University - UCAS