Course summary

Our Business and Marketing degree prepares you to work in the rapidly evolving, and hugely diverse, world of marketing. The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will build your understanding of managing people, operations, logistics and finance. You will learn how businesses need to operate effectively and responsibly in culturally diverse markets. This option includes a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. This will give you a thorough and supportive academic preparation for study. The foundation year is carefully designed to build confidence in students’ abilities, develop essential academic and study skills, and provide the subject specific knowledge essential for success. You will have the opportunity to focus on your future employability by building your academic, leadership and management skills and practising them in problem-based team activities and scenarios. You will acquire an understanding of consumer behaviour, and develop expertise in digital marketing a key growth area in a knowledge-based economy. You will also gain a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of your messages to your chosen target market. Taught on our south-west London campus, on this degree you will have access to many opportunities for work experience through our Careers Team, and access to face-to-face and 24/7 online careers support, whether you choose to live on campus or commute to us. This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of the main degree, and then return to complete your degree. A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment. Key features:

• Roehampton is ranked 6th in London for Marketing (Complete University Guide)

• This degree provides the option of a one year paid work placement

• Taught on campus on the same two days per week, this degree can fit around your work, family or other commitments