Falmouth University

Degree level: Undergraduate

Business & Digital Marketing with Professional Placement

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Prepare yourself for the fast-paced worlds of business and digital marketing. On this future-focused Business & Digital Marketing degree you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm. From developing project management skills and leadership strategies to navigating social media marketing and consumer psychology, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms. You will: Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind practical, real-world issues Be guided by an industry-connected team and work on live briefs to build your professional network Develop an understanding and awareness of the importance of sustainability, accessibility and inclusivity for organisations of all sizes Work in small teams to develop your communication and decision-making techniques Study at a university recognised by the Chartered Management Institute and Chartered Institute of Marketing For the duration of your course, you’ll be an Affiliate Member of the CMI. This opens access to a host of member benefits to help you progress on your professional journey. While studying this course, you will be eligible to receive the Chartered Management Institute (CMI) Level 5 Certificate in Management and Leadership upon successful completion of the degree. Business & Digital Marketing BSc(Hons) is also accredited by the leading professional marketing body for marketers, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.


This degree will enable you to become a creative entrepreneur with a range of intellectual and practical skills to deal with the fast-paced environment of modern business. You’ll explore the nature of organisations and their role within the commercial environment and society more widely, developing future ways of living, working and conducting business. Year one: In your first year, you will gain a firm understanding of the commercial environment and how industry can impact communities, economies and the environment. You will explore the fundamentals of business structure including the core elements of markets and market research. This will then be explored alongside how data management is evolving and the implications of technological advances in decision making. Modules Wellbeing Market Intelligence Fundamentals of Business Exploring Sustainability Data Management Principles of Marketing Year two: In your second year, you will build on your knowledge and application of entrepreneurial practice and key management disciplines including financial management and project management. Your skills in relation to finding and applying information sources will be further developed. Live briefs and expert speakers will add context to your studies as well as an opportunity to build your collaborative skills. You will also understand business management from specialist perspectives such as operations and supply management, venture creation and business growth. . Modules Research Methods Operations & Supply Chains Venture Creation & Growth Collaborative Working Financial Management Project Management Year three: You’ll be responsible for finding your own placement, with support from the Employability team. Choosing this option will enhance your industry experience and skills while studying. How you’ll study during your placement year You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. Year four: By the end of your final year, you will have the confidence and skills to organise and deliver a complex, original, research project. You will build your understanding of how international trade is conducted including assessment of your knowledge at government level. You will further develop your leadership capabilities and produce a portfolio that brings together all of your learning from the course. Connecting with industry both on and off campus, you will build valuable relationships to launch your career upon graduation. You will also broaden your views of strategic awareness in the commercial environment and the important areas of managing creativity and innovation. Modules Professional Development Strategy International Entrepreneurship Leadership Entrepreneurship Research Project Managing Creativity & Innovation The modules listed are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment method

There are no formal written exams with this course; all assessment is coursework-based. The coursework includes a varied range of assessments across the duration of the course, including reports or essays, case studies, reflections, presentations, projects, collaborative activity or portfolios. Assessments are distributed across the duration of the course. Developmental and formative feedback will be provided on your work within modules in order to build confidence, add knowledge and improve your skills. This will be available both in class and within a more informal environment. Each summative assessment (the final assessed work) will also be accompanied by formal feedback, providing an opportunity to reflect on your own work but also to look forward to future assessment(s).

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Course code:
Institution code:
Campus name:
Penryn Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk

Entry requirements

Qualification requirements

If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/

Additional entry requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6An (IELTS) Academic minimum score of 6.0 overall is required, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
Trinity ISEA minimum of Trinity ISE II with Distinction in all four components is required.
Cambridge English AdvancedLevel B2A minimum on the Cambridge English scale of 169 is required
PTE Academic55A minimum score in the Pearson Academic Test of English of 55 overall is required, with a minimum of 51 in all four components.

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening

English language support at Falmouth


Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
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Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business & Digital Marketing with Professional Placement at Falmouth University - UCAS