Course summary
International Business and Marketing programme at DMU offers in-depth knowledge of major functions, and key topics within business and marketing. The programme equips students with academically relevant knowledge and practical skills that are necessary to succeed in the uncertain, increasingly globalised world and enhance employability. Throughout this course, you will learn why and how firms go international, as well as what determines the success and failure of firms in today’s international business environment. You will gain an understanding of international marketing and how it’s affected by companies operating on a multinational level. You will also learn about core concepts, theories, practices of buyer behaviour and branding as well as their application in the international business context. Key features
- You will be taught by expert academics with first-hand experience of researching or working in marketing and business areas.
- During the programme you will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance your learning through delivering their own personal experiences and knowledge.
- Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.
Assessment method
The learning and teaching methods on this programme embrace a broad range of approaches that have demonstrated effectiveness in postgraduate marketing education. These will include a mixture of workshops, tutorials, practical learning sessions, online resources and formative assessments to ensure all learning styles are acknowledged. For assessment, we will use a series of portfolio tasks in most modules, including a broad range of assessments, such as essays, reports, exams, MCQs, presentations. Alongside summative feedback, students will be given feedback throughout the programme to develop and improve their knowledge, skills and understanding.
Entry requirements
Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification, or an equivalent professional qualification. Applicants who have achieved an average of 50% in credit bearing modules on DMU's Graduate Certificate in International Business (GCIB) are guaranteed a place on the MSc International Business and Management programme. For applicants who have an average of 40 - 49%, entry to the programme is subject to a satisfactory interview with the Programme Leader.
Fees and funding
Tuition fees
| England | £10450 | Year 1 |
| Northern Ireland | £10450 | Year 1 |
| Scotland | £10450 | Year 1 |
| Wales | £10450 | Year 1 |
| International | £17950 | Year 1 |
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
De Montfort University
The Gateway
Leicester
LE1 9BH