Course summary

Technological advancements continuously create new marketing channels and trends, prompting businesses to seek insights from marketing experts. This is why marketing and advertising consistently rank among the fastest-growing industries worldwide. Marketing is inherently data-driven. The industry relies on market research, consumer insights, databases, information systems, digital communications, advanced geo-demographic segmentation, and a deep understanding of buyer psychology. In this dynamic degree program, you will explore every aspect of marketing to prepare you for professional roles across the industry. The curriculum is regularly reviewed to stay current with the rapid changes in this field. Additionally, you will have the chance to apply your learning to real-world marketing practices through: Switch 23: Our state-of-the-art digital marketing lab is designed to replicate a creative agency, providing you with hands-on experience. Field trips and project-based work: Previous students have studied tourism marketing in Paris and developed marketing campaigns to promote the Tower of London. Real-life case studies: You will work on tasks based on actual projects, such as creating a marketing plan to launch a small independent hotel. Past graduates have found successful employment as management, marketing and advertising trainees, brand managers, market research assistants and in public relations. Our course is designed with input from a range of industry professionals from sectors, including retail, public relations, marketing, pharmaceuticals, government and the NHS.