Course summary

The BA (Hons) in Marketing Top-Up is an exciting degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity. Suitable for progression from a relevant HND. Example modules: Agency Life (double module) The main focus of this module is to provide learners with a critical appreciation of what working within an agency environment is about, with its focus on client pitches, staying on budget, working under intense pressure and exceeding expectations. 10 Week Work Placement (double module) This double module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks. Students will typically be conducting their Management Project in parallel with this module whilst on work placement, although for a minority of students, the module can be undertaken as a stand-alone module. OR Two from the following: Business Ethics and Social Responsibility This module raises awareness of ethical considerations relevant to many business practices and issues, and of corporate social responsibility. • Small Business Enterprise The module has a very practical emphasis that draws upon students’ earlier business related studies or discipline specific self-employment options. Marketing Consultancy Project This module is the project deliverable from Agency Life. Strategic Marketing Management The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success.