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2024 - 2025
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Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

About this course Nowadays most of us spend a lot of time online; using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers. This new Marketing course is designed to be Digital First, Future Focused. The course will equip you with the fundamental knowledge and understanding of the marketing eco-system and how to develop creative, digitally enhanced solutions. You will be in a great position to develop your management skills too, whilst developing a global outlook. The course covers key marketing theories and principles, brand strategy and development, digital marketing, advertising, creative content marketing, commercial strategy, and project management but also allows for specialisation in design or data analytics. This course is offered with a Foundation Year in Business The foundation year takes place the year before your degree. You will study at Kingston College and cover topics including professional skills, numerical concepts, business IT, marketing, customer care, and business law. Upon successful completion of this foundation year, you will progress to Year 1 of this degree. Reasons to choose Kingston

  • You'll experience how marketing applies to today's rapidly changing environment by working on real-life project briefs from client organisations.
  • When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
  • You will have the option of specialising in design or data analytics.
Future Skills Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability. As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge. At Kingston University, we're not just keeping up with change, we're creating it. Career opportunities This course will prepare you for a career in all aspects of marketing in a wide variety of sectors. You will have a broad and solid grounding in a range of marketing functions, including the principles and practice of marketing, advertising and brand management, digital marketing, creative content marketing, design thinking, and marketing strategy development. You will also focus on big data, the use of data analytics and MarTech, and will undertake a marketing analytics project to help prepare you for future work. You will be equipped with a combination of business, design and technology knowledge and skills, preparing you for the current and future workplace.

Modules

Example modules:

  • The Marketing Mindset
  • Social Media Strategy Development
- The Art and Science of Communication in a Digital World

Assessment method

Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation).

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N503
Institution code:
K84
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.kingston.ac.uk/undergraduate/courses/marketing-bsc/

Unistats information

Operated by the Office for Students
No data
Student satisfaction
75%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

For international fees, please visit: https://www.kingston.ac.uk/undergraduate/fees-and-funding/fees/ Please visit the provider course webpage for further information regarding additional course costs.
Marketing (including Foundation Year) at Kingston University - UCAS