Ravensbourne University London

Degree level: Undergraduate
Awarded by: Ravensbourne

Fashion Buying and Brand Management

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Course summary

TEF Silver

Ravensbourne University London has opted into the TEF and received a Silver award.

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Learn to forecast trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. Our curriculum revolves around industry guest talks and manufacturing site visits, giving students a real understanding of the different roles and networks available to them. The course units have been crafted to give students the confidence to put theory taught in class into practice during group projects, individual work placements, industry briefs and business proposals. Using the Adobe suite and online fashion resources, students will develop the creative and practical skills to enable them to plan a range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion. This course has been designed to provide students with the mindset and skills needed to succeed in industry. This exciting course encourages creative flair, an eye for trends, business acumen and management skills. The course places a strong emphasis on gaining practical work experience and enterprise. Students will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability. They will learn about predicting the trend, planning the range, building the brand and then how to protect and promote it. The course aims to develop creative skills as well as problem-solving, organisational, planning, promotional and management skills. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry. Students will study through a mix of practice and theory-based learning and will benefit from the opportunity to collaborate with students from other disciplines as well as top brands. Key study topics include:

  • Trend forecasting
  • Consumer profiling and identification
  • Fashion market research
  • Fashion buying and product development
  • Merchandising
  • Visual merchandising
  • Manufacturing and sustainability
  • Fashion brand management and promotion
  • Business planning

Course details


Year 1: Students will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion. They will be taught digital communication skills to communicate brand identity and will be encouraged to think about their personal brand signature. We encourage students to start thinking about their contextual studies research throughout this year. Year 2: Students will gain a greater understanding of managing their personal brand and will work in creative collaboration with industry partners and students from other disciplines. Merchandising and visual merchandising are taught in the context of real industry practice. Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role. Year 3: We ask students to show their contextual studies research in a written or visual dissertation. They will further build on their skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand. They will also write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.

Assessment method

Students will be continually assessed through written and project work, and in the final year assessment is through dissertation and portfolio.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Students will also be expected to possess five GCSEs (grade C/4 or above) or equivalent (including English) .

Additional entry requirements


You will be invited to a friendly online interview which you must pass in order to successfully gain entry to this programme.

English language requirements

TestGradeAdditional details
IELTS (Academic)5.5IELTS 5.5 overall with 5.5 in each subtest.
TOEFL (iBT)72TOEFL IBT with 72 points overall including minimum Reading 18, Listening 17, Speaking 20, Writing 17
PTE Academic42PTE Academic or SELT: 42 overall with minimum 42 in each subtest.
Trinity ISEPassTrinity College London - B2 SELT ISE II. Pass Overall with Pass in each component.

Please view our website for full English Language requirements and options. If you have any questions please email [email protected]

Ravensbourne English Language Requirements


Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
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Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £16500 Year 1
International £16500 Year 1

Additional fee information

*All fees shown are correct for 2021/22 academic year and are subject to change.
Fashion Buying and Brand Management at Ravensbourne University London - UCAS