Ravensbourne University London

Degree level: Undergraduate
Awarded by: Ravensbourne

Fashion Buying and Brand Management

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Study for a degree in fashion buying and brand management and learn to forecast fashion trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. Utilising cutting-edge technology and the latest industry thinking, you will graduate with everything you need to build, manage and grow a fashion business. What can this course do for me? This exciting fashion management degree in London, UK, encourages creative flair whilst also developing your business credentials, including problem-solving, organisational, planning, promotional and fashion management skills. Graduates on the course have secured positions with Net a Porter, Pangaia, Burberry, Rapha, Selfridges, ASOS, Harvey Nichols. Our student’s work receives glowing recognition, with multiple award nominations at Graduate Fashion Week from 2018 to 2022. On the course, you will gain a deeper understanding of buying cycles, sales performance, product development, fabric sourcing and testing, the supply chain, the importance of sustainability and fashion brand development. This fashion marketing degree course will also teach you how to predict fashion trends, plan a fashion range, understand consumer behaviour and undertake psychographic profiling. It has been designed specially to provide you with both the mindset and skillset needed to succeed in a competitive industry. Your creative learning will be enhanced through a diverse range of guest speakers and industry-led projects. External visits will provide behind-the-scenes insights into manufacturers, trade fairs, fabric suppliers and retail spaces. Using industry standard technology such as Adobe Suite, CLO3D, SketchUp and online fashion resources, you will develop the expertise needed to plan and visualise a range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion. Do you wish to interpret consumer behaviour and build an understanding of the current global fashion market? Perhaps you have ambitions of releasing your own clothing range? This three-year degree in the cultural capital of London can help you realise your dream career in fashion buying and management.

Course details


Year 1: Students will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion. They will be taught digital communication skills to communicate brand identity and will be encouraged to think about their personal brand signature. We encourage students to start thinking about their contextual studies research throughout this year. Year 2: Students will gain a greater understanding of managing their personal brand and will work in creative collaboration with industry partners and students from other disciplines. Merchandising and visual merchandising are taught in the context of real industry practice. Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role. Year 3: We ask students to show their contextual studies research in a written or visual dissertation. They will further build on their skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand. They will also write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.

Assessment method

Students will be continually assessed through written and project work, and in the final year assessment is through dissertation and portfolio.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Students will also be expected to possess five GCSEs (grade C/4 or above) or equivalent (including English) .

Additional entry requirements


You will be invited to a friendly online interview which you must pass in order to successfully gain entry to this programme.

English language requirements

TestGradeAdditional details
IELTS (Academic)5.5IELTS 5.5 overall with 5.5 in each subtest.
TOEFL (iBT)72TOEFL IBT with 72 points overall including minimum Reading 18, Listening 17, Speaking 20, Writing 17
PTE Academic42PTE Academic or SELT: 42 overall with minimum 42 in each subtest.
Trinity ISEPassTrinity College London - B2 SELT ISE II. Pass Overall with Pass in each component.

Please view our website for full English Language requirements and options. If you have any questions please email [email protected]

Ravensbourne English Language Requirements


Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £16500 Year 1
International £16500 Year 1

Additional fee information

*All fees shown are correct for 2021/22 academic year and are subject to change.
Fashion Buying and Brand Management at Ravensbourne University London - UCAS