Abertay University

Degree level: Undergraduate

Marketing and Business Management

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

TEF Silver

Abertay University has opted into the TEF and received a Silver award.

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Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. Abertay’s BSc (Hons) Marketing and Business Management is delivered within the School of Business, Law and Social Sciences. We will learn how to understand different markets, manage customer relationships and communicate brand strategy effectively. You will develop the skills in business decision making, functions and challenges that make for highly effective managers. This degree is predominantly about the sociological understanding of marketing (or customers) and differs from its sister programme, Digital Marketing and Business Management, which focuses more on computer-facilitated marketing. This is a highly practical programme with employment at its heart. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can add a subject specialism such as Events Management or change to Digital Marketing. Abertay is ranked: • UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide) • UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021) • UK Top 10 - Student Satisfaction (National Student Survey 2020)

Course details

Modules

Year 1 core modules (subject to change over time) - ANF101 Introduction to Accounting; BMT103 Managing People & Ideas; BMT107 Introduction to Marketing; SOC103 Sociology of Media. You will also be required to select one option and one elective module. For detailed module information please check our website.

Assessment method

Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.


How to apply

You can no longer submit a new application for courses starting in 2021.

If you already have a 2021 application and are in Clearing, you can add this course as a Clearing choice in Track – contact the university or college first to check they have places.

Application codes

Course code:
N500
Institution code:
A30
Campus name:
Abertay Campus
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Standard Qualification Requirements

Applicants should have National 5/GCSE English and Maths/Lifeskill Maths at grade C/4 or equivalent

Please click the following link to find out more about qualification requirements for this course

https://www.abertay.ac.uk/course-search/undergraduate/marketing-and-business/

Minimum Qualification Requirements

We may make you an offer at the minimum entry grades if you meet the criteria.

Please click the following link to find out more about minimum qualification requirements for this course

https://www.abertay.ac.uk/course-search/undergraduate/marketing-and-business-management/


English language requirements

We look for applicants to have achieved an overall IELTS score of 6.0 with no individual test lower than 5.5. Some degrees have higher requirements - refer to the 'entry routes' tab of each degree for more detail.

List of English Language Requirements

https://www.abertay.ac.uk/studying/informationforinternationalstudents/english-requirements/


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
Scotland £1820 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Wales £9250 Year 1
EU £14000 Year 1
International £14000 Year 1

Additional fee information

The International/EU fees will be £15,500 for the following courses:- BA (Hons) Computer Arts BA (Hons) Game Design and Production BSc (Hons) Computer Game Applications Development BSc (Hons) Computer Games Technology BSc (Hons) Computing BSc (Hons) Cybersecurity BSc (Hons) Ethical Hacking

Provider information

Visit our website

Our COVID-19 information

Abertay University
Bell Street
Dundee
DD1 1HG


Clearing contact details

Recruitment and International Team

01382 308080

Course Clearing information

Additional information

Use LiveChat on our website, the best way to contact our Clearing team while we're working remotely.


Course contact details

Visit our course page
Marketing and Business Management at Abertay University - UCAS