Course summary

Why this course? • Open a career pathway in UX/UI and study in our brand new state-of-the-art facilities. • The programme draws together UX/UI design skills and digital technical skills, with a firm foundation in professional practice. • Working with external partners, you will gain first-hand experience of client-relationships and pitching. • Between Years 2 and 3, you have the option of a sandwich year placement to gain valuable industry experience. About this course By incorporating core visual design skills and technical development skills, our BA Digital Design will help you emerge with an ability to design and develop communications, services and experiences in numerous industries. You will graduate as a confident, independent thinker, with the detailed knowledge and skills you need to adapt rapidly to change. Skills Within our BA Digital Design programme, our foremost goal is to nurture your development into a skilled and creative professional. This encompasses the art of communication design, including the mastery of typography, imagery, and messaging, as well as the fusion of traditional craft and modern digital skills, drawing from the wellspring of typography. Additionally, you will delve into the realms of graphics and user experience/interfaces (UX/UI), while embracing the principles of social design, where data becomes a raw medium for your creative endeavours, and the guiding ethos is "design for good." These three interwoven facets are designed to equip you for the pragmatic demands of the digital design landscape. This might involve responding to design briefs, presenting innovative design concepts, forging collaborations with diverse industries, and immersing yourself in user research, fieldwork, and ethnography, thereby ensuring your readiness for the multifaceted world of digital design work. Career opportunities Upon completing the BA Digital Design program, our graduates will be well-prepared to embark on rewarding careers in the realm of communication design and digital design across various sectors, including agencies, consultancies, the public sector, and the third sector encompassing charities, NGOs, and social enterprises. Your career prospects are versatile, with potential roles spanning digital designer, content designer, UX/UI designer, and web designer. Furthermore, you might discover your niche in influencing the future of design through engaging in user research, fostering a collective vision of innovative design.