Marketing is a dynamic and exciting industry, and plays a vital role in the success of any business. On this course, you’ll gain an understanding of marketing theories and how to apply them, as well as the employability skills needed to boost your career in marketing. You’ll gain a broad based understanding of business, before specialising in marketing. The course will encourage you to understand and apply marketing theories and techniques in a variety of roles and contexts, placing the customer at the heart of all business activity. The course is accredited by the Chartered Institute of Marketing (CIM), providing you with one exemption from a core module towards the CIM Level 4 Certificate in Professional Digital Marketing. The CIM is the key professional body for Marketing and is highly regarded by employers. During your second year you will have a variety of unique opportunities to get involved in such as studying abroad, developing your own enterprise or undertaking an internship. You'll also have the opportunity to take part in business challenges, volunteer opportunities and guest lectures from business leaders throughout your degree. Our BA (Hons) Business Management Joint Honours courses are all built on a common first year of study, which means you have the option to transfer to a different Joint Honours course after the first year. Our BA (Hons) Business Management Joint Honours courses have Dual Award status with the Chartered Management Institute (CMI). Nottingham Business School at NTU is accredited by EQUIS and AACSB, which are internationally recognised hallmarks of excellence and quality for business education.
Year One: Six core modules. Year Two: Three core modules, plus two specialist modules and one optional module. Full-time students have the option to replace the specialist and optional modules with a unique half-year opportunity, which include studying abroad, setting up an enterprise, and an industry internship. Year Three: Placement year for students on the four-year course. Final Year: Five core modules plus one optional module. Throughout the course you will study a wide range of modules covering all areas of Business Management as well as modules more specific to Marketing, including Buyer Behaviour, Principles of Marketing, Research for Marketing, Integrated Marketing Communications and Contemporary Issues in Strategic Market Management.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Association to Advance Collegiate Schools of Business
- Chartered Management Institute
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- City Campus
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Points of entry
The following entry points are available for this course:
- Year 1
A lower offer may be made based on a range of factors, including your background (such as where you live and the school or college you attended), your experiences and individual circumstances (you may have been in care, for example). This is called a contextual offer and we get data from UCAS to make these decisions. NTU offers a student experience like no other, and this approach helps us to find students who have the potential to succeed here, but may have faced barriers that can make it more difficult to access university. We also consider equivalent qualifications and combinations. Please contact Nottingham Trent University Admissions team for further information.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
Additional fee information
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