Course summary

Explore the worlds of public relations and creative media practice on this four-year course accredited by the Chartered Institute of Public Relations, opening up a range of exciting career opportunities in this fast-moving sector. As a student on our BA Public Relations and Media with a Year in Industry programme, you will be joining a department that is ranked in the top 10 in the UK for overall student satisfaction. (NSS 2017, NSS 2018). Some 91% of graduates are employed or in further study within six months of graduating (Destination of Leavers from HE survey 2015), and 75% of our students achieved a 1st class or 2.1 honours degree in 2017/18. Our Public Relations and Media graduates are truly international and are employed not just in the UK but all around the world, pursuing careers in journalism, media, business, public relations and marketing, digital marketing, broadcasting, TV and radio, and publishing. Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula, this course will give you a thorough understanding of strategic communications, digital public relations practice, the theory and history of public relations and media, strategy, marketing and branding, business and entrepreneurship, journalism, and professional development. You will also learn a range of practical skills and techniques relevant to a range of modern digital media fields and have access to our Media Creativity Suite, which has a video studio and a computer lab kitted out with iMacs installed with industry standard software, including Final Cut Pro X and Adobe Creative Cloud. You will spend your third year on a one-year paid work placement in a PR and media environment, developing your skills and gaining valuable professional experience. You will have support to find a placement and regular contact throughout with university teaching and mentoring staff. We offer a flexible degree structure with a wide range of specialist modules that allow you to tailor your studies to your future career goals while developing your individual interests. You have the option to study some modules through the medium of Welsh. Our teaching staff comprises specialist international researchers and also ex-professionals lecturing on PR, marketing, branding, video production, web and creative design, and journalism, giving you an unrivalled mix of academic and industry experience, further supported by lectures and seminars by guest speakers. You will gain excellent oral and writing skills and learn to present your ideas in a range of formats. You will also develop strong research and analytical skills and the ability to problem solve and make informed decisions. You will the opportunity to spend a semester studying abroad in the USA, Hong Kong or Singapore, further improving your student experience and enhancing your career prospects. Please visit our course page for more information: swansea.ac.uk/undergraduate/courses/artsandhumanities/media-pr-and-communication/pr-media-pp47/ We guarantee that you will be made a conditional offer for a course at Swansea University. Subject requirements will apply. Please come along to our next Open Day or get in touch for further information.