Explore the worlds of public relations and creative media practice on this four-year course accredited by the Chartered Institute of Public Relations, opening up a range of exciting career opportunities in this fast-moving sector. Media and Communications at Swansea is ranked 1st in the UK for Student Experience and 1st in the UK for Teaching Quality (Times Good University Guide 2023). Our Public Relations and Media graduates are truly international and are employed not just in the UK but all around the world, pursuing careers in journalism, media, business, public relations and marketing, digital marketing, broadcasting, TV and radio, and publishing. Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula, this course will give you a thorough understanding of strategic communications, digital public relations practice, the theory and history of public relations and media, strategy, marketing and branding, business and entrepreneurship, journalism and professional development. You will also learn a range of practical skills and techniques relevant to a range of modern digital media fields and have access to our Media Creativity Suite, which has a video studio and a computer lab kitted out with iMacs installed with industry standard software, including Final Cut Pro X and Adobe Creative Cloud. We offer a flexible degree structure with a wide range of specialist modules that allow you to tailor your studies to your future career goals while developing your individual interests. You have the option to study some modules through the medium of Welsh. Our teaching staff comprises specialist international researchers and also ex-professionals lecturing on PR, marketing, branding, video production, web and creative design, and journalism, giving you an unrivalled mix of academic and industry experience, further supported by lectures and seminars by guest speakers. The third year will be spent as a Year in Industry, further improving your student experience and enhancing your career prospects. Outside of your studies there are plenty of opportunities to get involved in student life with a range of clubs and societies including the Media Studies Society. You can also get involved with the department’s own publication, The Swansea Mumbler. Please visit our course page for more information: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-public-relations-media/
Your first year will include a mixture of compulsory and optional modules, with examples of compulsory modules from recent years including: • Introduction to Film Studies • Delivering and Decosing the News Your second and third years will comprise entirely optional modules from an expansive range of subject areas. Examples of optional modules in recent years have included: • Studying Digital Media • Social Media Cultures • Media Law • Reporting the 21st Century • Media & Communications Internship Your final year will include an optional independent dissertation project. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-public-relations-media/
We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include: • Presentations • Group Work • Personal Reflection Throughout your undergraduate Public Relations and Media degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing. For full breakdown of course structure and assessment please visit our course page: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-public-relations-media/ or get in touch with us at [email protected]
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Campus name:
- Singleton Park Campus
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Points of entry
The following entry points are available for this course:
- Year 1
If you are an international applicant please visit our international pages for more information and details on how to apply: http://www.swansea.ac.uk/international/
English language requirements
For applicants whose first language is not English we require a minimum overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in each component.
English Language Requirements at Swansea University
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
No fee information has been provided for this course