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Course summary

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** Course summary:

  • Develop your understanding of marketing while maintaining a broader business perspective.
  • Learn to adopt a global mindset and understand marketing in a wider domestic and business context.
  • Have the opportunity to study and work abroad and gain hands-on experience of the education environment – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
This course enables you to hone your intellectual abilities and analytical skills. You’ll gain skills in quantitative and qualitative information collection, analysis, synthesis and interpretation, making you a confident candidate for future employment. How you learn: All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business. You learn through :
  • lectures
  • seminars
  • workshops
  • problem solving exercises
  • case studies
  • individual and group presentations
  • directed learning activities
Applied learning - Work placements In year three you’ll have the opportunity to apply the skills you've gained by taking a one-year paid work placement. It’s a great way to improve your industry knowledge with real insight and experience, and to build an eye-catching CV to impress future employers. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. You may also have the opportunity to spend a semester at a European university and undertake a 12-month work placement abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme. Live projects You’ll experience work-based projects in each year of your course to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Networking opportunities Prepare for your career through the student Marketing Society, which you gain automatic membership to as a new student. This also gives you access to the Chartered Institute of Marketing (CIM) and local branch masterclasses and activities. We’re one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We’ve also joined forces with CIM to give you the chance to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures we’re equipping you with the best opportunities for a successful marketing career.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Data Analysis For Business Decisions 20 Marketing Research And Employability 20 People And Organisations In Context 20 Principles Of Marketing 20 Understanding Enterprise And Creativity 20 Elective modules Foreign Language 20 Global Business Environment 20 Year 2 - Compulsory modules Enterprise Theory And Practice 20 Finance For Business Performance 20 Integrated Marketing Communications 20 Sales And Business Skills 20 Strategic Approaches To Marketing Management 20 Elective modules Business Law 20 Foreign Language 20 Language And Specialist Cultural Studies 20 Leading And Managing Teams 20 Managing International Business 20 Planning Your Own Business 20 Service And Retail Marketing 20 Year 3 - Optional modules Placement Year Final year - Compulsory modules Brand And Reputation Management 20 Go-To-Market In The Digital Environment 20 Implementing Strategy And Change 20 Marketing In A Global Context 20 Marketing Innovation And Creativity 20 Elective modules Business In The European Economy 20 Business Operations And Project Management 20 Consultancy Skills For Organisational Change 20 Contemporary Issues In International Business 20 Contemporary Issues In Marketing 20 Customer Psychology 20 Financial Performance Management 20 Foreign Language 20 Leadership In Contemporary Organisations 20 Managing For Success 20 Managing The Digital Enterprise 20 Sustainable And Responsible Business In The C21 - Contemporary Challenges 20

Assessment method

Coursework Exams

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor. Please note the University will only admit students who are aged 18 or above at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent.

If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £15860 Year 1
International £15860 Year 1

Additional fee information

Please refer to our website for up-to-date information on costs and fees:

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Business and Marketing at Sheffield Hallam University - UCAS