Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Please check the Sheffield Hallam University website for the latest information. Course summary:

  • Develop your understanding of marketing while maintaining a broader business perspective.
  • Learn to adopt a global mindset and understand marketing in a wider domestic and business context.
  • Have the opportunity to study and work abroad and gain hands-on experience of the education environment – with the possibility of funding through the Turing Scheme.
This course enables you to hone your intellectual abilities and analytical skills. You’ll gain skills in quantitative and qualitative information collection, analysis, synthesis and interpretation, making you a confident candidate for future employment. 97% of our graduates are in work or further study fifteen months after graduating (2019/20 Graduate Outcomes Survey) How you learn: All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business. Applied learning Work placements In year three you’ll have the opportunity to apply the skills you've gained by taking a one-year paid work placement. It’s a great way to improve your industry knowledge with real insight and experience, and to build an eye-catching CV to impress future employers. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. You may also have the opportunity to spend a semester at a European university and undertake a 12-month work placement abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme. Live projects You’ll experience work-based projects in each year of your course to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Networking opportunities Prepare for your career through the student Marketing Society, which you gain automatic membership to as a new student. This also gives you access to the Chartered Institute of Marketing (CIM) and local branch masterclasses and activities. We’re one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We’ve also joined forces with CIM to give you the chance to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures we’re equipping you with the best opportunities for a successful marketing career.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. Important notice: The structure for this course is currently being reviewed and enhanced to provide the best possible learning experience for our students. Module structure, content, delivery and assessment are all likely to change, but we expect the focus of the course and the learning outcomes to remain as described above. Once the changes have been confirmed, updated module information will be published on this page. You will be able to complete a placement year as part of this course. See the modules table below for further information. Year 1 Compulsory modules Data Analysis For Business Decisions Marketing Research And Employability People And Organisations In Context Principles Of Marketing Understanding Enterprise And Creativity Elective modules Foreign Language Global Business Environment Year 2 Compulsory modules Business Law Foreign Language Language And Specialist Cultural Studies Leading And Managing Teams Managing International Business Planning Your Own Business Service And Retail Marketing Year 3 Optional modules Placement Year Final year Compulsory modules Brand And Reputation Management Go-To-Market In The Digital Environment Implementing Strategy And Change Marketing In A Global Context Marketing Innovation And Creativity Elective modules Business In The European Economy Business Operations And Project Management Consultancy Skills For Organisational Change Contemporary Issues In International Business Contemporary Issues In Marketing Customer Psychology Financial Performance Management Foreign Language Leadership In Contemporary Organisations Managing For Success Managing The Digital Enterprise Sustainable And Responsible Business In The C21 - Contemporary Challenges

Assessment method

Coursework Exam

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business
  • Chartered Institute of Marketing

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Please note that this information is subject to change without notice by Sheffield Hallam University.

English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Please click the following link to find out more about English language requirements for this course

Unistats information

Operated by the Office for Students
No data
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16655 Year 1
International £16655 Year 1

Additional fee information

Our tuition fees for UK students starting full-time undergraduate study in 2024/2025 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2023/2024 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200. Our tuition fees for International/EU students starting full-time study in 2023/24 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200. Please refer to our website for up-to-date information on costs and fees:

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Business and Marketing at Sheffield Hallam University - UCAS