Course summary

Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in industry. The course upholds the values of the principles for responsible management education (PRME) defined by the United Nation. It aims to educate future business leaders for a sustainable future. Our course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise. You will be working with academics with specialist knowledge and industry practitioners while studying with us. The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment. Your learning will embrace the development and operation of business markets, the management, of key resources including human capital, financial management, strategic management and cultural awareness. You will explore how technology has remodelled the business world and reflect on the accompanying issues around social responsibility and ethical behaviour.