University of South Wales

Degree level: Undergraduate
Awarded by: University of South Wales (Prifysgol De Cymru)

Advertising Design

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Advertising is communication that encourages people to take action. It embraces many different disciplines such as psychology, sociology, business and, of course, design. This Advertising Design course is one of only a few specialist advertising courses in the UK. We focus on creative ideas, technical skills, and understanding contemporary culture. You’ll explore the areas of art direction, copywriting and strategy development, as well as how to design campaigns for all forms of advertising, including digital and traditional print-based. We have strong links with industry and you’ll work with creative professionals through ‘live’ projects. We’re actively involved in the D&AD (Design & Art Direction) education scheme, which provides opportunities for you to showcase your work to advertising agencies. Your studies here in Cardiff will help you gain creative and technical skills, as well as the confidence, to work in the fast-paced and ever-changing world of advertising. Studying Advertising Design in Cardiff, you’ll be a part of our creative community and have the chance to collaborate with other creative industries students such as photographers, artists and musicians. When you graduate, you could pursue a career as a creative director, brand manager, copywriter, media buyer and planner, digital marketer or account handler.

Assessment method

Throughout the Advertising Design course you will be assessed on both practice-based modules and written assignments. You will receive clear and detailed feedback that will help you reflect on, and further develop your strengths.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics and English at Grade C or above, or their equivalent but consideration is given to individual circumstances.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Selection for this course is based on a suitable application and attendance at an interview with successful outcome. Your interview is an opportunity for you to talk about your interests and ideas, and to find out what is so special about Advertising Design at USW.


We encourage you to bring either a portfolio or examples of your work (digital/physical) to your interview. If your interview is online, a link to your portfolio or work can be sent to [email protected] Your portfolio should display competencies in creative ideas and thinking, and can be shown in sketchbook or journal form. We welcome content such as research, design sheets, graphics, branding, fine art, photography and creative writing as well as content through digital platforms such as motion/film/VFX work or a social media platform.

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
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The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9000 Year 1
England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1
International £12600 Year 1

Additional fee information

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed on the University website (on individual course pages). Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense. Students from Wales and the EU may be eligible for a means-tested Welsh Government Learning Grant. Please visit the University website for full details.
Advertising Design at University of South Wales - UCAS