BA (Hons) Communication Design and Strategy is an innovative and unique degree program designed to equip you with the creative design skills and strategic thinking needed to communicate effectively across various media in today's evolving communication landscape. This course is the perfect choice if you are passionate about creative design and are eager to harness the power of strategic thinking with the goal to create impactful and meaningful communication. It combines creative design practices with the study of business and design strategies, enabling you to develop design solutions that not only look fresh and engaging but also fulfil clients’ strategic objectives. During the course, you will study a variety of units that cover key aspects of creating innovative and targeted design with a message which will be realised via strategic approaches to unlock the desired objective. The curriculum includes creative design, visual identity, typography, digital and print media, advertising, and branding, combined with units and projects on marketing strategies, consumer behaviour as well as, business operations. This interdisciplinary approach gives you a comprehensive understanding of both the creative and business sides of communication design. You will learn about research methods in design and business, allowing them to develop the skills to explore and understand complex issues that inform strategic decision-making. They will learn how to analyse markets, identify target audiences, understand user behaviour, and use this information to inform their design process. By the end of the course, you will leave with a portfolio of work that will showcase your potential within industry. You will be adept at creating strategic communication designs that effectively convey a message, tell a story, or promote a brand. You will have the ability to integrate strategic thinking into your design process, ensuring that your work aligns with business objectives and effectively resonates with the intended audience. Potential career paths include roles such as communication designer, marketeer, marketing strategist, graphic designer, motion designer, freelance creative, advertising creative, brand strategist, creative director and many more. The skills gained during this course are highly transferable and applicable to a wide range of industries, including advertising, marketing, communication design, publishing, public relations, and digital media. You will have access to a creative studio and computers equipped with the latest industry-standard software. You will benefit from shared spaces for collaborative work, fostering an environment of creativity, innovation, and shared learning.
Year 1: Introduction to Communication Design, Communicating Ideas through Strategy, Designing in Context Year 2: Design Communication/Testing Strategy, Design Practice and Strategy, Preparing for Creative Industries Year 3: Professional Practice/Working Strategies, Creative Strategy, Design Practice, Preparing for Creative Industries
Coursework and practical work
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Main Site - Arts University Bournemouth
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Points of entry
The following entry points are available for this course:
- Year 1
Please note that applicants who require a student visa to study in the UK would not be able to undertake the optional placement year as part of this course due to UKVI regulations.
**Please see AUB's website for a full list of our entry requirements, including tariff points where applicable.** We are happy to accept a wide range of qualifications, including but not limited to: A Levels, BTEC Extended Diploma, OCR Cambridge Technical Extended Diploma, BTEC Subsidiary Diploma(s), Access to HE courses, Scottish Highers, IB Diploma Programme, Foundation Diploma in Art and Design. We can also accept many EU and International qualifications. See website for details. Email Admissions ([email protected]) with any queries about entry requirements. We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification. Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of Level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications. AUB tailors its offers to the qualifications an applicant is studying and looks for applicant to be studying a relevant creative subject. AUB makes offers based on up to three A Levels or equivalent Level 3 qualifications with the most UCAS Tariff points attached to them to give applicants the best chance possible at achieving our required tariff (120 UCAS Tariff points in most cases).
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
Once your application has been reviewed admissions will request a link to a digital portfolio for review by the course team.
English language requirements
|6.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening)
|minimum score of 18 in writing, listening, and reading and 19 in speaking.
|Cambridge English Advanced
|Overall score of 180
|A minimum of 51 in each component
|Cambridge English Proficiency
|Overall score of 200
English language requirements
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding