Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

This course will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques. Why study MSc Marketing and User Experience?

  • Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience
  • Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns
  • Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques
  • Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology
  • Choose to complete a 30-week work placement with a UX employer to help increase your employability even further.

Modules

You will study: Digital Marketing; Human Centred Design; Integrated Marketing Communication; Omnichannel Strategy & Supply Chain Management; Persuasive Technology & Behaviour Change; Research Methods & Professional Issues; Research Project


Entry requirements

A Bachelors Honours degree with 2:2 in any subject or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component, or equivalent.


Fees and funding

Tuition fees

England £11000 Year 1
Northern Ireland £11000 Year 1
Scotland £11000 Year 1
Wales £11000 Year 1
Channel Islands £11000 Year 1
Republic of Ireland £11000 Year 1
EU £17500 Year 1
International £17500 Year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £1,850. Visit Bournemouth University's website for full details.
MSc Marketing & User Experience at Bournemouth University - UCAS