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Digital Marketing at Keele University - UCAS

Course options

2023 - 20242024 - 2025
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

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Open days

1May
Keele University - Postgraduate Open Event
Postgraduate
4Dec
Keele University - Postgraduate Open Event
Postgraduate

Course summary

Creativity and analysis are at the centre of marketing in the digital age and expertise in digital marketing is a highly valued skill. Our Digital Marketing MSc provides a focused pathway for you to gain the knowledge and aptitude to advance your marketing career in today's fast-paced and global digital marketing environment. Why choose this course?

  • Taught by leading experts in marketing, branding and strategic management, whose specialist knowledge spans topics such as digital marketing, consumer behaviour, branding and nostalgia marketing
  • Unique opportunity to study and interact with entrepreneurs and business owners based in the Smart Innovation Hub, the first to be located directly in a Business School
  • Expand your professional network at the university’s Grand Challenges lecture series, where key speakers provide fresh perspectives on the political, ethical and intellectual problems we face as a world today
You will develop a critical understanding of digital marketing’s role within different types of organisations and the range of opportunities digital marketing offers. You will study the various digital marketing tools and channels, investigating how to effectively use them in a creative and organised way to achieve strategic marketing goals and objectives. The programme will expand your understanding of integrated marketing - incorporating all appropriate marketing channels to achieve campaign success. You will explore how to create integrated digital marketing plans and strategies to communicate successfully with numerous target audiences. You will study consumer behaviour within the context of the global marketplace, embracing global and localised perspectives as well as exploring consumption and consumer culture, and how consumers are influenced by family, groups and culture. Insights on the subject of consumer behaviour also draw from other disciplines such as sociology, psychology, and anthropology, and you will study concepts and theories underpinning consumer society and how these influence consumer behaviour. You will explore marketing management in the digital age, developing your skills as a marketing professional enabling you to competently respond to key issues and challenges. Contemporary strategic marketing in a global and digital context is analysed so you can improve your understanding of what is involved in terms of decision making and the processes involved, alongside enhancing your skills in devising appropriate solutions for an organisation's specific environment. About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university. We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Modules

For information regarding modules for this course, please visit the course page on the Keele University website.

Entry requirements

This degree is designed for those individuals with at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered. IELTS 6.5 with a minimum of 5.5 in each component. The University also accepts a range of internationally recognised English tests. If you do not meet the English language requirements, the University offers a range of English language preparation programmes. During your degree programme you can study additional English language courses. This means you can continue to improve your English language skills and gain a higher level of English.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Information relating to the tuition fees and funding options for this course can be viewed on the Keele University website. https://www.keele.ac.uk/study/postgraduatestudy/tuitionfeesandfunding
Digital Marketing at Keele University - UCAS