About the Course Productions in the 21st Century require careful management by nimble entrepreneurs able to embrace a series of digital complexities. Entrepreneurs who are willing to make tough decisions but also visionary, informed, supportive, collaborative, and creative - with all the skills necessary for a portfolio career in the Creative industries. This course equips such entrepreneurs with an affirmative outlook and perspective, it empowers digital natives to operate in an ever-evolving digital world. The BA (Hons) Production Management and Entrepreneurship teaches students to create and manage diverse types of productions – whether they be theatrical, musical or a blend of different disciplines. The focus on digital content creation, digital marketing, social media, digital arts and branding is supported by more traditional skills like marketing, ethics, law, market research and consultancy. Graduates of this course acquire personal disciplines, industry knowledge, and a perceptive comprehension of the world around them. This perspective will enable them to shape their personal values, visions, and goals in an organizationally, socially, and economically viable way. Graduates are technically skilled, dynamic and street wise, displaying the know-how and wisdom to manoeuvre in creative society with impactful technical proficiencies. Graduates are balanced, appreciating the interplay between local and global, online and offline, the individual and the community, praxis and theory. Graduates are positive, real, and experienced, having worked extensively with assorted stakeholders on real projects. Above all, graduates will be confident, with an overarching perspective on the numerous possibilities within the entertainment industry of the 21st Century. This course is approved and awarded by BIMM Institute
YEAR 1 - L4 ‘Popular Culture and Identity’ - explores a range of theories of reproduction to investigate the construction and representation of single and multiple identities in popular culture. ‘Introduction to the Entertainment Industry’ - offers you a holistic perspective of the industry identifying conventions, working practices and emerging growth areas. ‘Event Concept and Design’ – equips you with the tools to transform an imagined event into actualisation. ‘Event Safety and Legal Responsibilities’ - extrapolates the key health & safety tools, responsibilities and strategies needed to integrate into future entertainment events. ‘Marketing and Public Relations’ - looks into brand identity, communication, marketing theory, PR practice and how to develop concepts, strategies and pitches. ‘Financing Creativity’ – introduces the fundraising process and key concepts for financing creative projects. YEAR 2 - L5 ‘Social Media and Digital Marketing’ - gives you key skills in a range of social media and digital communication platforms. ‘Business Innovation and Entertainment Futures’ – considers market disruptions, examines how and why they are taking place, and evaluates emergent future prospects. ‘Digital Arts and Branding’ - arms you with key transferrable skills in digital arts software, through the creation and development of a brand. ‘Audience Experience and Motivation’ – deconstructs audience experience by analysing consumer trends, audience psychology, economic drivers and industry developments. ‘Working in the Creative Industries’ – enhances your employability through an industry placement. ‘Digital Content Creation’ – a professional level, internet-based project to develop your role as an influencer and tastemaker. YEAR 3 - L6 ‘Business Ethics and Entertainment Law’ – reflects on a range of ethical and legal considerations to ensure your business is ethical and operating within legal parameters. ‘Diversity in the Creative Industries’ - explores the key issues, historical factors and current debates shaping our thinking about diversity in the creative industries. ‘Option Module’ – choose from ‘Globalisation’, ‘The Business and Culture of Hip Hop’, ‘Festival Management’ or ‘Creative Economics’. ‘Consultancy and Market Research’ - Acting as a consultant you address an authentic issue faced by a real-world entertainment company. ‘Business and Enterprise’ -develops your global perspective, considering gaps that exist for new businesses.
Frequent formative assessments with regular two-way feedback means that the course has dynamic assessment at its very core. There are multiple reflection opportunities with less frequent summative assessments throughout the course. Learning Objectives and Learning Outcomes will dictate the type and variety of assessments for each module. Learning Objectives and Learning Outcomes are all derived from what the industry panel and other stakeholders agree to be most beneficial for preparing students for professional practice. The dynamic interactions between industry stakeholders and course leaders ensure the professional relevance of the assessments. There is an expectation that formative feedback and assessment occurs weekly throughout the duration of the modules. Tutors are expected to adjust and differentiate their teaching in light of student feedback and formative assessment data. It is intended to have two assessments per module, with a wide range and choice of equivalently weighted activities/tasks to enable all types of learners to fully benefit from assessments. Some examples of assessments are below, and all will be closely regulated to reflect the relevant FHEQ levels: • A case-study/report – an analysis of a real-life example within their field • Essay – a written response to a question based on synthesis and analysis • Evaluative report – a critically reflective piece of writing that identifies relevant key issues, challenges and learning • Presentation – either individually or as part of a group • Creative work + exegesis – a creative interpretation of the topic, with accompanying rigorous explanation • Research project – to be negotiated with tutor • E-portfolio – collection of assessments covering the learning outcomes of a module, which usually takes several different forms such as essays, reports, digital media and/or self-reflection • Peer assessment (formative) • Quiz both online and in class (formative) • Self-reflective writing – an evaluative or critically reflective piece of writing that identifies key issues, challenges, and ‘learning’ relevant to the students’ experiences • Elevator pitch • Group discussion
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Additional entry requirements
Once your application is received, you will be contacted by the admissions team to arrange an interview in person or by phone/skype Full guidelines on what to prepare will be emailed to you.
English language requirements
|IELTS (Academic)||6||a minimum of 5.5 must be achieved in each band (Reading, writing, listening, speaking)|
|Cambridge English Advanced||Level B2||A minimum overall score of 170, and no lower than 165 in each band|
|TOEFL (iBT)||80||the minimum points must met in each band: Listening - 19 Reading - 19 Speaking - 21 Writing - 21|
|PTE Academic||50||A minimum score of 50 overall. At least 42 must be achieved in all four skills|
We also accept the following qualifications: - ESOL Skills for Life Level B2 (Higher B2 on CEFR Scale) - IGCSE English Language (First Language) at C/4 or above - IGCSE English Language (Second Language) at B/3 or above - International Baccalaureate English Language at 5 or above in English A or B Applicants must have met the minimum requirement and be in receipt of results prior to enrolment.
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Republic of Ireland||£9250*||Year 1|
|Northern Ireland||£9250*||Year 1|
|Channel Islands||£9250*||Year 1|
*This is a provisional fee and subject to change.