Course options

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Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Please check the Sheffield Hallam University website for the latest information. Course Summary:

  • Explore the fast-paced world of marketing through the lens of psychology.
  • Gain in-depth marketing knowledge, exploring future-facing strategies and media.
  • Apply psychological theory to marketing practice to design customer-centric campaigns.
  • Complete placements and internships with leading organisations and agencies.
  • Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.
You’ll experience how the disciplines in our BA (Hons) Marketing with Psychology degree complement each other – from consumer psychology and behaviour to the psychology of marketing and management. You’ll develop the skills to work as a marketing specialist within innovative fields, such as content design, customer research, brand development and marketing strategy. If you don't meet the entry requirements for this course, or you’d like extra preparation before starting degree-level study, we recommend you join the foundation year. How you learn All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better. Our academics are highly skilled professionals, bringing their industry expertise, research and cutting-edge knowledge into the classroom. You learn through:
  • On-campus lectures, seminars and tutorials
  • Digital learning platforms
  • Industry visits and field trips
  • Independent study
  • Live consultancy projects
  • Practice-based learning and group work
  • Simulated work environments
  • Problem-solving workshops
  • Class debates
  • Guest talks from industry experts
We use a wide variety of assessments that respect the diverse ways people learn. This includes tests, essays, presentations, project plans and reflective writing.  Key themes As the course begins, you’ll learn the foundations of marketing theory and explore how market research, customer insights and competitor analysis are used to build successful strategies. You’ll go on to study the science of brand management and influencers and find out why great marketing puts the audience at the centre of its design. You’ll understand how people respond to marketing and explore ethical issues around off and online behaviours. Further topics include social and positive psychology, management and marketing strategy, psychology of marketing and management and marketing consultancy. As the course progresses, you can direct your own learning with a broad range of optional modules – developing specialist skills for the career you want. We’ll encourage an insightful, inclusive and responsible mindset, helping you develop the curiosity, creativity and digital skills you need to get ahead. Course support Throughout your learning journey, you’ll experience a range of dedicated support, such as:
  • Access to our unique student support to help with your personal, academic and career development.
  • Access to our Skills Centre with one-to-ones, webinars and online resources.
  • Feedback on your developing ideas so you can approach your assessed work with growing confidence.
Applied learning We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and real-world consultancy projects through our global network of leading businesses.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. See the modules table below for further information. Year 1 Compulsory modules Going Global People, Decisions And Behaviours Preparing For Success Sustainable Innovation Year 2 Compulsory modules Contemporary Marketing Foundations Of Business Foundations Of Marketing Understanding People And Cultures Year 3 Compulsory modules Managing Business And Financial Performance For Marketers Professional Development For The Marketer Social And Positive Psychology Elective modules Experiential Marketing Events Foreign Language The Corporate Customer The Digital Customer Experience Year 4 Optional modules Placement Year Final year Compulsory modules Consultancy Project In Marketing Psychology Of Marketing And Management Strategy In The Global And Digital Environment Elective modules Consumer Psychology Contemporary Leadership In Context Marketing In A Global Context

Assessment method

Coursework , Practical

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation
  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

English language requirements

TestGradeAdditional details
IELTS (Academic)6You will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Please click the following link to find out more about English language requirements for this course

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16655 Year 1
International £16655 Year 1

Additional fee information

Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200. Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200. Please refer to our website for up-to-date information on costs and fees:

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Marketing with Psychology with Foundation Year at Sheffield Hallam University - UCAS