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Course summary

If you are looking to kickstart your profession in business but have a keen interest in sport that you want to bring to your career, then our BA (Hons) in Sport Business Management provides the best of both worlds. Studying Sport Business Management will provide you with a solid foundation of business principles, such as contemporary economics, marketing, leadership and finance, and combine this with an in-depth look at the sports industry with topics including, sponsorship, broadcasting and media, operations and tourism. Why study this subject? Sport is a lucrative industry with Sport England estimating that as a whole it contributes £39 billion to the UK economy. The diverse and inclusive nature of sport means that there are plenty of areas where you could make your mark. Studying a degree in Sport Business Management will help equip you with the commercial and operational management skills needed to succeed. It'll also help you stand out from the crowd as more organisations begin to look for qualified individuals with strong leadership and management abilities. Why study at Buckinghamshire New University? We are proud to have a high lecturer to student ratio, ensuring that you receive continual and first-hand support during your studies. Our lecturers are on hand to answer any questions, recommend resources and point you in the right direction making sure you always feel confident in your studies. Our industry experienced academics work to ensure that the course is delivered in a way that will help you develop personal enterprise, an innovative and curious nature, and entrepreneurial capabilities. We strive to give you opportunities to learn inside and outside of the lecture theatre. You'll gain real world experience through working with companies, which will prepare you to step confidently into your future career and allow you to make valuable connections. What facilities can I use? We have a state-of-the-art gym and our human performance laboratory is home to an indoor, three-lane running track that has 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll have lots of choice when it comes to designing a research experiment. What will I study? From day one you’ll be learning the fundamentals of business to provide you with a solid foundation for your study of business management. Topics ranging from financial decision making to people management will develop your business mind and areas examining sport and society and sport business will ensure you begin to understand how sport and business work together. In Year Two, you'll gain a more strategic understanding of business issues and begin to work with real clients to put your knowledge into action. You'll develop a deeper familiarity with concepts, such as business economics, enterprise and entrepreneurship, broadcasting, operations management and sports research. In your final year, you will delve into learning about subjects including regulation, leadership, innovation and tourism. You'll also work closely with your personal tutor on a research dissertation project, meaning you can dive more deeply into an area that you’re really passionate about. What are my career prospects? Our BA (Hons) Sport Business Management course will help prepare you for a range of career possibilities. You’ll be qualified to work in a sports administration role within national governing bodies of sport. Marketing, advertising and sponsorship positions in agencies and commercial sports businesses will be a natural fit for you too. You might also think about a career in community sports trusts and professional sports clubs – the opportunities are endless.


Year one Financial Decision Making The Sport Business Applied Sports Field Study Professional and Academic Skills for Sport Sport and Society Principles of Marketing Data Insight for Business Decisions Introduction to People Management Year two Contemporary Business Economics Sport Sponsorship and Events Sport Broadcasting and Media Sports Operations Management Understanding People in Sports Business Research in Sport and Exercise Sport, Diversity and Well-being (optional) Strategic Marketing (optional) Digital Business and New Technologies (optional) Golf: The Global Business (optional) Rugby Union: The Global Game (optional) Enterprise and Entrepreneurship (optional) Year three Research Dissertation Sport Commerce and Regulation Strategic Sports Management and Finance Developing Leadership and Management Skills Managing and Developing Innovation and Creativity Club Business: Football (optional) Club Business: Rugby (optional) Club Business: Golf (optional) Small Business and Entrepreneurship (optional) Sport Tourism (optional) Funding for Sport (optional) Professional Development and Employability (optional)

Assessment method

Our assessments reflect our employer-led course philosophy, they are real world centric with live briefs from businesses and cases that challenge students to produce a tangible result and not simply demonstrate knowledge of a subject. We set a variety of assessments across the three years of the degree; these include: coursework; essays; individual presentations; reflective assignments; timed assessments.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

For information about applying to Buckinghamshire New University as an International applicant, please visit

Entry requirements

Qualification requirements

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements

Criminal records declaration (DBS/Disclosure Scotland)

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £14250 Year 1
International £14250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Sponsorship information

Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit

Sport Business Management at Buckinghamshire New University - UCAS