Course summary

If you are looking to kickstart your profession in business but have a keen interest in sport that you want to bring to your career, then our BA (Hons) in Sport Business Management provides the best of both worlds. Studying Sport Business Management will provide you with a solid foundation of business principles, such as contemporary economics, marketing, leadership and finance, and combine this with an in-depth look at the sports industry with topics including, sponsorship, broadcasting and media, operations and tourism. Why study this subject? Sport is a lucrative industry with Sport England estimating that as a whole it contributes £39 billion to the UK economy. The diverse and inclusive nature of sport means that there are plenty of areas where you could make your mark. Studying a degree in Sport Business Management will help equip you with the commercial and operational management skills needed to succeed. It'll also help you stand out from the crowd as more organisations begin to look for qualified individuals with strong leadership and management abilities. Why study at Buckinghamshire New University? We are proud to have a high lecturer to student ratio, ensuring that you receive continual and first-hand support during your studies. Our lecturers are on hand to answer any questions, recommend resources and point you in the right direction making sure you always feel confident in your studies. Our industry experienced academics work to ensure that the course is delivered in a way that will help you develop personal enterprise, an innovative and curious nature, and entrepreneurial capabilities. We strive to give you opportunities to learn inside and outside of the lecture theatre. You'll gain real world experience through working with companies, which will prepare you to step confidently into your future career and allow you to make valuable connections. What facilities can I use? We have a state-of-the-art gym and our human performance laboratory is home to an indoor, three-lane running track that has 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll have lots of choice when it comes to designing a research experiment. What will I study? From day one you’ll be learning the fundamentals of business to provide you with a solid foundation for your study of business management. Topics ranging from financial decision making to people management will develop your business mind and areas examining sport and society and sport business will ensure you begin to understand how sport and business work together. In Year Two, you'll gain a more strategic understanding of business issues and begin to work with real clients to put your knowledge into action. You'll develop a deeper familiarity with concepts, such as business economics, enterprise and entrepreneurship, broadcasting, operations management and sports research. In your final year, you will delve into learning about subjects including regulation, leadership, innovation and tourism. You'll also work closely with your personal tutor on a research dissertation project, meaning you can dive more deeply into an area that you’re really passionate about. What are my career prospects? Our BA (Hons) Sport Business Management course will help prepare you for a range of career possibilities. You’ll be qualified to work in a sports administration role within national governing bodies of sport. Marketing, advertising and sponsorship positions in agencies and commercial sports businesses will be a natural fit for you too. You might also think about a career in community sports trusts and professional sports clubs – the opportunities are endless.