Course summary

This programme will cover sponsorship and marketing, audience development, regeneration and partnerships, and commerce/merchandise, giving a detailed insight into the ways that museums and galleries are managed and develop entrepreneurship.

• Perhaps you already work in a museum or gallery and want some CPD experience. Or maybe you work in a different area but are thinking about a change of career. Either way this programme is ideal for you.

• Through a combination of lectures, seminars, outside visits, interviews, projects, workshops and presentations you'll explore and develop your understanding of how museums and galleries work and their role in wider culture.

• This programme takes the view that museums and galleries are unique organisations and cannot be viewed in the same way as other start-up businesses or commercial ventures. Instead, it's a progressive way of developing commercial strands within the public sector. You'll be encouraged to explore different activities within museums and galleries, identify the target audiences for whom activities or resources have been developed, and the type of income raised.

• The programme will use case studies of large-scale public/cultural projects like the Unilever series in Tate Modern's Turbine Hall, and the Fourth Plinth project in Trafalgar Square. Many of the sessions will take place in a museum or gallery (for example, Tate, the V&A, National Gallery), where you'll be able to carry out practical research. You'll also be able to meet and engage with potential professional contacts in different departments.