Course summary

This course places you at the forefront of a fast-growing and cutting-edge industry in which skills are currently in high demand – enabling you to become a successful UX designer with a sound grasp on the fundamentals of business. In this course, you’ll learn to design and create products that provide meaningful and enjoyable experiences to users. You’ll learn the fundamentals of business, finance and operations, as well as UX design – applying your skills in a variety of hands-on projects and settings. In year 1, discover a ‘toolbox’ of fundamental techniques in UX design, organisational culture, finance and business decision-making. In year two, develop in-depth knowledge on industry practices, and apply your knowledge with a placement or hands-on challenge. In year three, you will develop ‘business ready’ skills in leadership and management so you can go on to successfully lead UX design teams. Throughout, you’ll have the option to take on a language, or take electives in areas like data storytelling, media production, AI and psychology. You’ll learn the necessary frameworks to investigate, analyse and design effective user experiences, both current and emerging. You’ll gain a blend of in-depth theoretical knowledge and in-demand practical skills such as user-centred design methods, wireframing, prototyping, leadership and management, user modelling and UX research. And you’ll also cover UX from a wide range of business perspectives and incorporate perspectives on human-computer interaction (HCI), cognitive science, consumer psychology and design thinking. This course helps you to:

• Become entrepreneurial and network driven, technologically engaged and globally, culturally and ethically responsive

• Integrate business acumen and user-centric design for optimising user experience

• Graduate a responsible and inclusive design practitioner with a technically creative perspective