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Strategic Marketing & Customer Experience Management at University of Buckingham - UCAS

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2023 - 20242024 - 2025
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Open days

13Jul
Copy of University of Buckingham - Open Day
Postgraduate

Course summary

The University of Buckingham is:

  • Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
  • We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
  • Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
  • Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
  • As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience. In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys. Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring.

Modules

Strategic Marketing Planning: Understanding Value & Building Strong Brands, Digital and Social Media Marketing, Service Systems, Service Marketing & Customer Experience Management, Practical Research Methods, Managing People & Service Leadership, Understanding Consumer Behaviour, Dissertation.

Assessment method

Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students. The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.

How to apply

International applicants

With staff and students from over 90 countries around the world, the University enjoys a wonderful and culturally diverse atmosphere. Voted top for student satisfaction in the National Student Survey since 2006, we provide support for students from outside the UK including: assistance with visa application and renewal; guaranteed accommodation in halls of residence; and a personal tutor to support your academic studies. Academic staff are available to help and advise, and operate an open-door policy. We have the best staff to student ratio of any university in the UK. Our students have formed a number of overseas clubs, and there is a sports and social programme each term to ensure you enjoy your time with us. Our idyllic setting between Oxford and Milton Keynes offers access to a range of cultural and social activities and Bicester Village, the renowned shopping outlet is a short bus ride away. English Language requirements: it is very important that your English level is of a good standard for you to be successful in your studies. All applicants must achieve specific requirements in all four components (listening, reading, speaking and writing). Please check our website for more details of the undergraduate or postgraduate language requirements for your course. https://www.buckingham.ac.uk/international/english-language-requirements/

Entry requirements

2:2 (Hons) degree or equivalent or/and relevant business experience. IELTS=6.5

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Fees to be confirmed

Sponsorship information

The University would like to encourage students – both undergraduates and postgraduates – to come to Buckingham regardless of their financial circumstances. The bursaries and scholarships we offer are awarded on merit and/or on financial need. You may only accept one University award. All awards are subject to your meeting the University’s academic entry requirements and abiding by the University’s rules and regulations. To be eligible to apply for a scholarship you will need to have been offered a place to study at Buckingham. For details of our current range of scholarships and bursaries please see our website: https://www.buckingham.ac.uk/admissions/scholarships

Strategic Marketing & Customer Experience Management at University of Buckingham - UCAS