Istituto Marangoni London

Degree level: Undergraduate
Awarded by: Manchester Metropolitan University

Fashion Styling and Visual Merchandising

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Fashion visual merchandising is the ‘art’ of presenting products in both physical and digital retail stores and environments, in order to attract, engage, and sell to the fashion consumer. Participants fully understand the role and responsibilities of the visual merchandiser and fashion stylist through an in-depth study of the fashion retail market, looking at all types of retailing, brand positioning and the Omni channels of communication and selling, as well as creative techniques and new practices employed within the industry. The three year Fashion Styling & Visual Merchandising course covers external communication strategies in window display: from styling a product, to communicating the brand message and identity through methods of graphic communication and technology. Methods of composition, colour theory, propping, and display dynamics are also taught and applied. Internal communication investigates the physical store design and layout, fixtures, use of POS and product presentation as well as, engaging the customer through experiential and sensory environment design, learning how to communicate brand message, sell a product, and evoke an emotive response to the customer through narrative and story telling. Participants also create, develop and manage live photo shoots working to a design brief informed by top industry brands. They learn how to construct an immediately identifiable and recognisable style gained through the study of trends and fashion image; this is explored through photographic techniques in still-life set design, and specific merchandising choices in make-up, hair and accessories, relevant to the brand, product or look. As well as interpreting company briefs, participants are also encouraged to decode brand stereotypes and to think about image positioning from a different perspective, in order to discover unique selling points and create interest and desire with their target audience. This fashion course provides a solid base in fashion styling and the fashion system, a model that embraces many aspects of the industry, not only in traditional business practices including brand identity, positioning and marketing, but also interpreting art and craft in fashion, consumer habits, and trends and influences in street style, trend spotting and photo blogging; creative research methods for product communication are key. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment of a brand or client’s lifestyle and legacy. Communication and presentation skills cover methods of ‘pitching’ a concept via visual skills in CAD and 3D design. This course is part of the fashion styling study pathways. With fashion styling as the core subject, participants specialise in the chosen area of interest (visual merchandising), positioning themselves as an industry expert with a specific and highly sought after professional profile. This course is also available as a BA (Hons) four year course (including placement sandwich year)- *.

Course details


How to apply

Application codes

Course code:
W23Q
Institution code:
I35
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.mmu.ac.uk/study/international/international-students

Additional entry requirements

Other

All Applicants are required to complete an entry test: questionnaire related to the subject you have chosen plus "6 Creative Ideas". Applicants can complete the test here: http://admission.istitutomarangoni.com/eng


English language requirements

TestGradeAdditional details
IELTS (Academic)6Minimum 5.5 in each element

Courses at Istituto Marangoni London are validated by Manchester Metropolitan University and therefore the minimum requirements, as outlined by Manchester Metropolitan University, must be met or exceeded. Please follow the link for a list of acceptable English language tests

https://www2.mmu.ac.uk/international/courses/english-language-requirements/

https://www2.mmu.ac.uk/international/courses/english-language-requirements/


Unistats information

Operated by the Office for Students
73%
Student satisfaction
No data
Employment after 15 months (Most common jobs)
No data
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £15800 Year 1
EU £22700 Year 1
England £15800 Year 1
Northern Ireland £15800 Year 1
Scotland £15800 Year 1
Wales £15800 Year 1
Channel Islands £15800 Year 1
International £22700 Year 1

Additional fee information

Enrolment fee £ 3,300 Tuition fee UK £ 12,500 Tuition fee International £ 19,400
Fashion Styling and Visual Merchandising at Istituto Marangoni London - UCAS