Course summary
The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport. The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme. No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.
Modules
Modules include: Customer Relationship Management and Analytics in Sport; Multimedia Football Journalism; Global Sports Leadership; Football Fan Engagement; Digital Marketing for Football; and the Applied Professional Project.
Assessment method
The teaching and learning strategy is designed to be interactive and participative. To make the most of the module, all students are expected to prepare for, and engage with, the full range of learning opportunities and resources provided. Lectures are tutor-led and used to guide students through the key concepts. Seminars and workshops provide the opportunity to explore ideas in more depth and to apply ideas to real life situations through case studies and other activities by means of collaborative learning and discussion. Progression through the module will also involve guided and independent study by the individual. This will take various forms including, but not restricted to, reading, case-study analysis and reflection. Self-study in areas of special interest to the student will be encouraged. The assessment strategies aim to enhance student engagement through involvement in informal formative assessments in a seminar/workshop setting, building progressively to summative assessments. Informal feedback on these formative assessments will be provided to students within the seminars and workshops. Formal written and recorded feedback on the summative assessments will be provided. Given the nature of this course, students will be expected to produce content that can be used in marketing communications. A range of assessment types are used across the course, as appropriate to each module. Assessment is predominantly continuous, employing items that will include academic essays, reports, presentations, portfolios and reflective writing. Applied assessment tasks are used as far as possible to enable students to link theory with practice, thereby assessing knowledge and understanding alongside subject-specific skills and key skills.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
International applicants
We do not currently hold an international licence. This means that, at this moment, we are unable to accept international applications who require a student visa to study in the UK. If you already hold a visa that allows full time masters study in the UK and would like to submit an application, please upload relevant copies of any previous or current UK visas and a colour copy of a valid passport as part of your online application. As the UK has now left the EU, all applicants from outside the British Isles who do not hold a current British passport would also require a visa to study in the UK. Applicants who hold pre-settled or settled status are eligible to study with UCFB on campus. If you are still unsure whether you would need a visa to study in the UK please contact our Compliance team on [email protected]
Entry requirements
Undergraduate degree - minimum 2:2 (ideally a 2:1) or international equivalent Applicants with a 2:2 should have some experience of studying or working in business or sports related areas. English language qualifications: Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.5 (minimum of 6.0 in each section) or recognised equivalent If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please contact the Admissions Team at [email protected]
Fees and funding
Tuition fees
| England | £11950 | Whole course |
| Northern Ireland | £11950 | Whole course |
| Scotland | £11950 | Whole course |
| Wales | £11950 | Whole course |
| Channel Islands | £11950 | Whole course |
| Republic of Ireland | £11950 | Whole course |
| EU | £17950 | Whole course |
| International | £17950 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Sponsorship information
We are proud to offer an extensive suite of scholarships to support outstanding students as they embark on their postgraduate study. From scholarships to aid our elite athletes, to attracting aspiring sports leaders, and scholarships which support inclusivity and diversity within the sporting industry, our scholarships are there to support students who want to make a meaningful difference to the future of the sporting world. More information can be found on our website.
Provider information
UCFB
University Campus of Football Business,
Arch View House
First Way, Wembley
Middlesex
HA9 0JD