Cardiff Metropolitan University

Degree level: Undergraduate
Awarded by: Cardiff Metropolitan University (Prifysgol Metropolitan Caerdydd)

PR and Marketing Management

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

The BA (Hons) PR and Marketing Management degree at Cardiff Met offers a defined focus on becoming a Public Relations specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Public Relations (CIPR) ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a PR and marketing career. The new degree will seek accreditation from the Chartered Institute of Public Relations (CIPR) and as such will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Public Relations. The PR landscape is undergoing significant change as consumer and organisations alike rely less and less on traditional media to disseminate and receive information and more and more on instant digital communications – appropriate skilled PR practitioners are more in demand than ever. This course offers students the chance to develop their knowledge and skills in the interlinked disciplines of public relations, media and marketing. Students will develop their talent for communication and learn how to identify a target audience, prepare effective messages and select appropriate PR channels. Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a ‘learning by doing’ approach. In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.

Course details


How to apply

This course is not accepting applications at this time. Please contact the provider to find out more.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation
  • Year 1

Entry requirements

Qualification requirements

To view the entry requirements for the Foundation Year, please refer to Cardiff Met course pages – http://www.cardiffmet.ac.uk/undergraduate If your qualifications are not listed above, please contact Cardiff Met Admissions who will advise you

Please click the following link to find out more about qualification requirements for this course

http://www.cardiffmet.ac.uk/undergraduate


English language requirements

TestGradeAdditional details
IELTS (Academic)6No element lower than 5.5. Academic IELTS test required.
PTE Academic52No element lower than 51
TOEFL (iBT)72TOEFL Internet required.
Cambridge English AdvancedLevel B2Minimum 169 (no element lower than 162)

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9000 Year 1
Channel Islands £9000 Year 1
EU £13000 Year 1
England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1
International £13000 Year 1

Additional fee information

For additional costs relating to this programme, please refer to http://www.cardiffmet.ac.uk/additionalcosts
PR and Marketing Management at Cardiff Metropolitan University - UCAS