The BA (Hons) PR and Marketing Management degree at Cardiff Met offers a defined focus on becoming a Public Relations specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Public Relations (CIPR) ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a PR and marketing career. The new degree will seek accreditation from the Chartered Institute of Public Relations (CIPR) and as such will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Public Relations. The PR landscape is undergoing significant change as consumer and organisations alike rely less and less on traditional media to disseminate and receive information and more and more on instant digital communications – appropriate skilled PR practitioners are more in demand than ever. This course offers students the chance to develop their knowledge and skills in the interlinked disciplines of public relations, media and marketing. Students will develop their talent for communication and learn how to identify a target audience, prepare effective messages and select appropriate PR channels. Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a ‘learning by doing’ approach. In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face. Our lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Cardiff Met - Llandaff
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
To view the entry requirements for the Foundation Year, please refer to Cardiff Met course pages – http://www.cardiffmet.ac.uk/undergraduate If your qualifications are not listed above, please contact Cardiff Met Admissions who will advise you
Please click the following link to find out more about qualification requirements for this course
English language requirements
|IELTS (Academic)||6||No element lower than 5.5. Academic IELTS test required.|
|PTE Academic||52||No element lower than 51|
|TOEFL (iBT)||72||TOEFL Internet required.|
|Cambridge English Advanced||Level B2||Minimum 169 (no element lower than 162)|
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Republic of Ireland||£9000||Year 1|
|Channel Islands||£9000||Year 1|
|Northern Ireland||£9000||Year 1|