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Course summary

This online learning public relations course was specially created to provide access to those whose work or domestic commitments prevent them from attending a full-time course. In recognition of the special requirements of online learning, support networks have been set up in the form of a student network, academic tutors and residential schools.


Research for dissertation ; research and evaluation for practice; public relations and communication management theory ; strategic public relations planning ; organisational communication and communication management; public relations and digital media ; health campaigns ; international and inter-cultural communication and global public relations.

Assessment method

Assessments are based upon essays, project work, reports and a dissertation.

Entry requirements

A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. IELTS score of 6.5 with 6.0 in all bands

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

for further information on course costs, please refer to the University website;

Sponsorship information

For information on funding and scholarships, please see here:

Strategic Public Relations at University of Stirling - UCAS