University of Stirling

Degree level: Postgraduate

Strategic Public Relations (Taught)

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Course summary

This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena. The course is delivered online via Canvas, the University of Stirling’s online learning environment. By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies. We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Course details

Modules

Research for dissertation ; research and evaluation for practice; public relations and communication management theory ; strategic public relations planning ; organisational communication and communication management; public relations and digital media ; health campaigns ; international and inter-cultural communication and global public relations.

Assessment method

Assessments are based upon essays, project work, reports and a dissertation.


Entry requirements

A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. IELTS score of 6.5 with 6.0 in all bands


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

for further information on course costs, please refer to the University website; https://www.stir.ac.uk/courses/?filter__level=Postgraduate&filter__method=&filter__faculty=&filter__startdate=

Sponsorship information

For information on funding and scholarships, please see here: https://www.stir.ac.uk/study/fees-funding/postgraduate-loans-and-funding/

Strategic Public Relations at University of Stirling - UCAS