Course summary
Our course brings together the latest industry and practice driven techniques in marketing. For a career in the most exciting and dynamic of all the business disciplines From the principles and practices of marketing right through to marketing on a global scale we’ll get you ready for the work place. Building on marketing theory we’ll help you to test these in a practical way by getting you to apply these to real business scenarios. The yearlong course is split into 3 trimesters, each building on the last working towards your own dissertation to get you ready to kick start your marketing career on an international level. Please visit our website for course details.
Modules
Subjects include: Principles and practices of marketing; marketing communications; consumer behaviour; strategic brand management; global marketing; research methods; dissertation. 1 option module from: Direct and digital marketing; international festival and events management; advertising as cultural discourse; professional selling and sales strategies; developing intercultural competence in the workplace; new venture planning.
Assessment method
Dissertation.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
The entry requirements for this course is a Bachelors (Honours) degree at a 2.2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry. If English is not your first language you should have an IELTS score of 6.0 overall, with no component below 5.5 (or an equivalent qualification).
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | IELTS 6.0 overall with no component below 5.5. |
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
For Tuition Fee information please visit the specific course page on our website - https://www.napier.ac.uk/study-with-us/postgraduate
Sponsorship information
Self funding.
Provider information
Edinburgh Napier University
219 Colinton Road
Edinburgh
EH14 1DJ