A business that’s marketing-orientated focuses on the most decisive element of a company's success: the customer. This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a career that’s data-driven and digitally-led. Learn contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors. In this degree you’ll be immersed in academic theory as well as practical industry experiences. Take on real-life briefs from global companies and take part in industry workshops, where you’ll spend time with our industry partners, including the global advertising giant WPP, L’Oreal and Unilever - the company behind Dove toiletries and Ben & Jerry’s ice cream! Welcome to a degree that provides a real-world perspective on how marketing strategy plays a central role in modern business. Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.
LEVEL FOUR - FIRST YEARCore module - Principles of Business 1 and 2Principles of Business is made up of two 30 credit modules which complement each other: Principles of Business 1 and Principles of Business 2. These modules have been designed to give learners a holistic introduction to business.In Principles of Business 1, learners will be made aware of the many interconnected core areas of business (such as strategy, finance, organisational behaviour, people management, and marketing) that need to be considered in successfully running an organization. The assessment for this module is by an assignment and an exam. In Principles of Business 2, students will develop an integrated understanding of the operations of a business in the context of real organisations, to inspire them with a real interest in the discipline at the beginning of their degree study. This module proceeds in two parts. The first part consists of an experiential project, and in the second part, students will need to consider and reflect upon the key issues around strategy, leadership, governance and the ability to function as a team. The assessment for this module is by an assignment and a group presentation. Additional modules: During the first term, you will be studying two further modules (compulsory by logisitics) Professional Behaviours and Customer Management (15 credits)Introduction to Research (15 credits) Elective modules: During the second term you will be able to choose 30 credits from the indicative list, so you can explore business and management broadly in your first year. LEVEL 5 - SECOND YEAR Core modules: All Business Management students study these core modules in order to build an understanding of the central functions within an organisation. Strategic Marketing (15 credits)People Management and Leadership (15 credits)Operations and Project Management (15 credits)Introduction to Contract Law (15 credits) Specialist modules: Digital and Social Marketing (15 credits)Global Markets (15 credits)Sales Management (15 credits) Elective modules: You can then choose 15 credits of elective modules across a range of contemporary and established business subjects. LEVEL 6 - FINAL YEAR Core modules: In your final year, all business management students study three core modules:Strategic Management (15 credits)Strategic Innovation Management (15 credits)Final Project (30 credits) Specialist modules: Innovative Marketing Strategies (15 credits)Brand Building and Management (15 credits) Elective modules: In your final year, you will have a choice of 30 credits from our range of elective modules.
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|Campus name||Pearson College London|
Points of entry
The following entry points are available for this course:
- Year 1
|UCAS Tariff||1 - 120 points||We have a dual entry process. Tariff-based entry If you have or are predicted 120 UCAS points from three A Levels, BTEC or other equivalent qualifications then you may be admitted on to the programme based on your UCAS Tariff and a successful interview. Assessment-based entry If you do not have the UCAS tariff points you need, or traditional entry qualifications, you can apply through our assessment-based entry route. You’ll be invited to a Professional Workshop, where you’ll take part in four tasks (including an interview) to help us assess your suitability for the course. Your performance at the Workshop will determine whether we can offer you a place on our programmes.|
Please see our website for details.
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
We interview all our students because we think it's the best way to find out more about you and for you to find out more about Pearson Business School. We're interested in you as a person and your potential, as well as your qualifications.
Institutions Own Test (IOT)
Pearson Business School offers a range of programmes in the fields of Business Management, Law and Accounting. Our Professional Workshops are based on a graduate recruitment event and are therefore a perfect opportunity for you to practice your interview techniques and group assessment skills ready for the world of work. Please see our website for further details: https://www.pearsoncollegelondon.ac.uk/pearson-business-school/admissions.html
English language requirements
|IELTS (Academic)||6.5||6.0 in reading and writing, 5.5 in speaking and listening|
English language requirements
Fees and funding
|Northern Ireland||£9000||Year 1|