A business that’s marketing-orientated focuses on the most decisive element of a company's success: the customer. This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a marketing career that’s data driven and digitally led. You’ll learn business as it really is in the corporate and entrepreneurial world of London, through regular industry events, interaction with our industry partners and start-ups in residence, guaranteed internships (subject to eligibility criteria) and lots of opportunities to build your employability skills through our Talent Development programme. You'll explore contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors. Study a degree that provides a real-world perspective on how marketing strategy plays a central role in modern businesses. Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.
Level 4 / Year 1 All Business Management students study the same core modules in their first year, to introduce you to key business topics in the context of a real organisation. • Principles of Business 1 (30 credits) • Principles of Business 2 (30 credits) • Introduction to Research (15 credits) • Professional Behaviours and Customer Management (15 credits) • A choice of electives (30 credits) Level 5 / Year 2 Core modules: • Introduction to Contract Law (15 credits) • Operations and Project Management (15 credits) • People Management and Leadership (15 credits) • Strategic Marketing (15 credits) Specialist modules • Digital and Social Marketing (15 credits) • Global Markets (15 credits) • Sales Management (15 credits) • A choice of electives (15 credits) Level 6 / Year 3 Core modules: • Strategic Management (15 credits) • Strategic Innovation Management (15 credits) • Final Project (30 credits) Specialist modules: • Brand Building and Management (15 credits) • Innovative Marketing Strategies (15 credits) • A choice of electives (30 credits)
Formative assessment Each module contains at least one piece of practice or ‘formative’ assessment for which you receive feedback. Formative assessments are developmental and do not count towards your overall module mark. Summative assessment As you will be able to personalise your degree by choosing elective modules to suit your needs, we cannot provide a precise break-down of your assessments. Typically, your assessment will be designed to reflect the kind of activities you may be asked to carry on in the workplace, either individually or as part of a team. For example, writing reports, analysing data, preparing strategies and presentations. You’ll also submit different types of coursework and sit written exams as part of the assessment for some modules. Apart from receiving feedback for your formative assessment, you will also receive feedback for your coursework and practical exams, and upon request, for your written examinations. Here is the assessment breakdown for the core modules: First year (level 4) 50% coursework 25% written exams 25% oral assessment Second year (level 5) 80% coursework 15% written exams 5% oral assessment Third year (level 6) 65% coursework 35% oral assessment Apart from receiving feedback for your formative assessment, you will also receive feedback for your coursework and practical exams, and upon request, for your written examinations. Progression In order to progress to the next stage (from first to second year, and from second to third year), you will have to achieve 120 credits at the end of the academic year.
How to apply
This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.
Republic of Ireland
This course is not accepting applications from Tier 4 international students. For more information, please contact the course provider.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Pearson College London
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Points of entry
The following entry points are available for this course:
- Year 1
Please see our website for details.
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
We interview all our students because we think it's the best way to find out more about you and for you to find out more about Pearson Business School. We're interested in you as a person and your potential, as well as your qualifications.
Institutions Own Test (IOT)
Pearson Business School offers a range of programmes in the fields of Business Management, Law and Accounting. Our Professional Workshops are based on a graduate recruitment event and are therefore a perfect opportunity for you to practice your interview techniques and group assessment skills ready for the world of work. Please see our website for further details: https://www.pearsoncollegelondon.ac.uk/pearson-business-school/admissions.html
English language requirements
|IELTS (Academic)||6.5||6.0 in reading and writing, 5.5 in speaking and listening|
English language requirements
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Northern Ireland||£9000||Year 1|