University of Northampton

Degree level: Undergraduate
Awarded by: The University of Northampton

Advertising & Digital Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

TEF Gold

University of Northampton has opted into the TEF and received a Gold award.

Find out more about the TEF.

Experiences are at the heart of this degree programme. As well as the regular guest speakers and industry visits you would expect, we work on real projects with real marketing budgets, operating as an extension of a marketing department even in the first year. Typically students are set a brief and then develop and pitch their concept. They then work within brand guidelines, sometimes appointing suppliers such as photographers or design agencies to deliver the project. This is an exciting time to enter the marketing communication industry; advertisers have an ever-expanding choice of on and offline media to choose from to convey the messages they create. You will work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your programme. Culminating in a pitch to clients of a top global agency this is a very practical preparation for work in advertising and digital marketing roles. As a student on the Advertising and Digital Marketing course, you will also have the opportunity to join the wider study trip to New York. The New York trip will give you the chance to network and go behind-the-scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions. ✱All trips subject to national and local Covid-19 guidelines and restrictions. See our situation updates page for more on the University’s response to Covid-19: https://www.northampton.ac.uk/about-us/situation-updates/. There is also the option to complete a year’s work placement to prepare you for your future career. By studying at the University of Northampton, you can be sure that:

  • You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more.
  • Students enrolling on this course at Northampton will be provided with their own brand new laptop* to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).
  • Based on the evidence available, the Teaching Excellence Framework (TEF) Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.
  • Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.
  • We invest more money into your education than 90% of Universities in the UK**
  • Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd.
The Northampton Employment Promise
  • In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.
✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information ✱✱ source: Guardian University League Table 2020

Course details

Modules

Stage One • Foundations of Marketing (Compulsory) • Introduction to Marketing Communications (Compulsory) • Foundations of Advertising Media (Compulsory) • Digital Marketing Essentials (Compulsory) • Understanding Consumers (Compulsory) • Professional Skills for Marketing Practice (Designate) • Reflections on Work (WBL) (Designate) Stage Two • Managing the Communications Process (Compulsory) • Integrated Marketing Communications (Compulsory) • e-marketing (Compulsory) • Professional Practice for the Creative Industries (Compulsory) • Information for Marketing Decisions (Compulsory) • Public Relations Management and Practice (Designate) • Learning Through Work (WBL) (Designate) • Career Development and Employability (Designate) Optional Placement Year • The Placement Year Experience: Organisations in Context (Compulsory) • Stage Three • Research Project (Compulsory) • Advertising Consultancy Project (Compulsory) • Issues in Advertising Practice (Compulsory) • Consumerism and Sustainability (Designate) • Customer Relationship Management (Designate) • Content Creation for Marketing (Designate) • Digital Entrepreneur (Designate). Module information is quoted for 20/21 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

Assessment method

A variety of individual and group-based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.


How to apply

Application codes

Course code:
N564
Institution code:
N38
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
100%
Student satisfaction
90%
Employment after 15 months (Most common jobs)
100%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Advertising & Digital Marketing at University of Northampton - UCAS