Course summary
Experiences are at the heart of this degree programme. As well as the regular guest speakers and industry visits you would expect, we work on real projects with real marketing budgets, operating as an extension of a marketing department even in the first year. Typically students are set a brief and then develop and pitch their concept. They then work within brand guidelines, sometimes appointing suppliers such as photographers or design agencies to deliver the project. This is an exciting time to enter the marketing communication industry; advertisers have an ever-expanding choice of on and offline media to choose from to convey the messages they create. You will work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your programme. Culminating in a pitch to clients of a top global agency this is a very practical preparation for work in advertising and digital marketing roles. As a student on the Advertising and Digital Marketing course, you will also have the opportunity to join the wider study trip to New York. The New York trip will give you the chance to network and go behind-the-scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions. There is also the option to complete a year’s work placement to prepare you for your future career. Ranked 8th for Marketing in the UK according to the National Student Survey Calculations are based on Office for Students data based on the average positivity measure across all NSS questions for CAH3 taught all modes, all levels, limited to HEIs. By studying at the University of Northampton, you can be sure that:
- You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more.
- At UON we guarantee a room in our Halls of Residence for all new full-time, first year students who apply and accept their room offer by June 2025 - and we won't ask for a deposit for September 2025**.
- Students enrolling on this course at Northampton will be provided with their own brand new laptop** to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).
- Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.
- Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd.
- In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.
Modules
Stage One • Foundations of Marketing (Compulsory) • Introduction to Marketing Communications (Compulsory) • Foundations of Advertising Media (Compulsory) • Digital Marketing Essentials (Compulsory) • Understanding Consumers (Compulsory) • Professional Skills for Marketing Practice (Designated) • Stage Two • Managing the Communications Process (Compulsory) • Integrated Marketing Communications (Compulsory) • e-marketing (Compulsory) • Professional Practice for the Creative Industries (Compulsory) • Marketing Research and Insight (Compulsory) • Public Relations Management and Practice (Designated) • Brand Management (Designated) • Learning Through Work (WBL) (Designated) Optional Placement Year • The Placement Year Experience: Organisations in Context (Compulsory) • Stage Three • Marketing Dissertation (Designated) • Research Project (Designated) • Advertising Consultancy Project (Designated) • Issues in Advertising Practice (Compulsory) • Consumerism and Sustainability (Designated) • Business-to-Business (B2B) Marketing (Designated) • Content Creation for Marketing (Designated) • Digital Entrepreneur (Designated). Module information is quoted for 22/23 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly. 24/25 entry modules will be released in June 2024.
Assessment method
A variety of individual and group-based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N564
- Institution code:
- N38
- Campus name:
- Waterside Campus
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
A level - BCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Access to HE Diploma - M: 30 credits
Scottish Higher - BBBB
AS
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Pearson BTEC Level 3 National Certificate (first teaching from September 2016)
Pearson BTEC Extended Diploma (QCF) - DMM
Pearson BTEC Diploma (QCF)
Pearson BTEC 90-Credit Diploma (QCF)
Pearson BTEC Subsidiary Diploma (QCF)
Pearson BTEC Certificate (QCF)
Scottish Advanced Higher - BCC
International Baccalaureate Diploma Programme - 25 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
Extended Project
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3
Cambridge International Pre-U Certificate - Principal - M2, M3, M3
OCR Cambridge Technical Extended Diploma - DMM
OCR Cambridge Technical Diploma
OCR Cambridge Technical Subsidiary Diploma
OCR Cambridge Technical Foundation Diploma
OCR Cambridge Technical Introductory Diploma
OCR Cambridge Technical Extended Certificate
OCR Cambridge Technical Certificate
AQA Level 3 (Foundation) Technical Level (360 glh)
AQA Level 3 Technical Level (540 glh)
AQA Level 3 Technical Level (720 glh)
AQA Level 3 Technical Level (1080 glh) - DMM
T Level - Pass (C and above)
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
Republic of Ireland | £9250 | Year 1 |
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Channel Islands | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Northampton
The University of Northampton
Waterside Campus
University Drive
Northampton
NN1 5PH