Course summary
Designed for those with no previous background marketing knowledge, this course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career. Study marketing to boost your career In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway. You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability. Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.
Modules
as interactive marketing, marketing communications and retail marketing.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference. IELTS 7.0 with no less that 6.5 in any band TOEFL: 95 overall with no less than 22 in any band
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
For more detailed information on available funding and fees for postgraduate courses please visit: https://www.birmingham.ac.uk/study/postgraduate/taught/fees-funding
Sponsorship information
Scholarships may be available; UK applicants for this programme are eligible to apply for one of eight Simon Evans Scholarships (£5,000) available.
Provider information
University of Birmingham
Edgbaston
Birmingham
B15 2TT