Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Interested in making a difference in the world and pursuing a personally rewarding career? This course will allow you to develop the skills needed to lead brands in meeting the demands of consumers to address urgent social and environmental challenges. Why choose MA Advertising at BU?

  • Develop your knowledge and skills by working on live briefs set by our network of advertising agencies
  • Develop and enhance your ability to devise, articulate and interrogate ideas
  • Gain an in-depth understanding of - and the ability to respond to - the issues and challenges currently facing the industry
  • Learn to see strategy as a powerful creative practice
  • Make contacts and connections with our network of agencies and leading speakers from industry
  • Enter the Data & Marketing Association (DMA) Talent Marketing Challenge and attend creative and data workshops held throughout the year.
Course accreditation The course offers you the opportunity to achieve the IPA (Institute of Practitioners in Advertising) Foundation Certificate: the base-level qualification for anyone who wants to work in an IPA member agency. It is also accredited by the IDM (Institute of Data and Marketing), entitling you to take the Certificate in Digital Marketing exam and to apply to the summer school in which you'll spend a week in June working (and networking) with agencies. You are also entitled to enter the DMA Talent Marketing Challenge and to attend creative and data workshops held throughout the year.

Modules

Creative Strategy for Advertising; Consumer Insights; Digital Media Strategies; Research in Action; Creative Direction for Advertising; Creative Advertising Management; Final Project

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Institute of Direct and Digital Marketing

Entry requirements

A Bachelors Honours degree with 2:2, or equivalent. If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading.


Fees and funding

Tuition fees

England £10000 Year 1
Northern Ireland £10000 Year 1
Scotland £10000 Year 1
Wales £10000 Year 1
Channel Islands £10000 Year 1
Republic of Ireland £10000 Year 1
EU £15750 Year 1
International £15750 Year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £1,850. Visit Bournemouth University's website for full details.
Advertising at Bournemouth University - UCAS