Ravensbourne University London

Degree level: Undergraduate
Awarded by: Ravensbourne

Digital Marketing

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Course summary

TEF Silver

Ravensbourne University London has opted into the TEF and received a Silver award.

Find out more about the TEF.

BA/BSc (Hons) Digital Marketing is new to our undergraduate portfolio. This undergraduate degree programme will provide the relevant knowledge, creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from end to end. Our digital marketing degree, recruiting for September 2020*, is designed to prepare you for the real world - to give you an overview of the digital technology landscape and strategic marketing principles used today. We aim to offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss. If you are interested in the process and technologies behind digital marketing and delivering successful marketing campaigns then this course could be for you. *This course is subject to validation for September 2020 entry.

Course details


Year 1 Introduction to digital marketing Web design and development Leadership and communication Digital ethics and compliance Themes for contemporary culture Year 2 Social media marketing Strategic business analysis Big ideas and philosophies Consumer behaviour and luxury marketing (Elective) Personal and professional development International marketing and cultural awareness (Elective) Year 3 - BA (Hons) pathway In the BA (Hons) pathway you will: Be exposed you to strategic side of digital marketing Be shown how brands build value through digital technologies and social media Learn about differentiation and the creative and technical insight needed to gain competitive advantage. Course units: Business to Business (B2B) marketing and Management information system (MIS) Data Analysis and Insights Accounting, Law, and Compliance Major Project Dissertation Year 3 - BSc (Hons) pathway The BSc (Hons) pathway will provide you with a critical appreciation of the elements which digital marketing strategies cover. This includes: Website development and analytics Consumer behaviour Social media marketing Digital campaign planning Technical and practical data analysis skills in technologies such as cloud and big data. Course units: Internet of Things (IoT) and Digital Creation Big Data Analysis Machine Learning and Artificial Intelligence (AI) Major Project Dissertation

Assessment method

You will be taught through a combination of lectures, tutorials and practical classes. In later years you will spend more time working on projects that involve developing systems and doing experimental work with guidance from your supervisor and industry connections.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)5.55.5 overall and a minimum of 5.5 in each component.

Please note: Applicants who have achieved an IELTS score of 5.5 in two or more components (regardless of overall score) may be required to undergo a diagnostic assessment (unless exempt), and may be required to take our pre-sessional English language course.

Ravensbourne English Language Requirements


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £14900 Year 1

Additional fee information

New Tier 4 visa international students - £14,900 _____________________________________________________________________________________________ New non Tier 4 visa international students - £10,800 _____________________________________________________________________________________________ *All fees shown are correct for 2020/21 academic year and are subject to change.
Digital Marketing at Ravensbourne University London - UCAS