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Course summary

Learn to leverage online marketing tools and plan and deliver outstanding campaigns. With access to our state-of-the-art augmented and virtual reality facilities, this course gives you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers. Learn to plan and execute engaging multi-channel campaigns across the likes of search engines, social media and email to catch customers where they spend their time: on the internet. This Digital Marketing course looks at how digital technology can be used to deliver successful marketing campaigns. Students develop the knowledge and the creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from start to finish. The flexibility of the course will allow students to either follow a BA pathway or BSc pathway. This course is designed to prepare students for industry by giving them an overview of the digital landscape and the strategic marketing principles used today. It is divided into two strands; the BA strand will teach students about the strategic side of digital marketing. They will look at how brands build value with the use of digital technologies and social media. The BSc pathway will look at a digital marketing strategy in more detail. Students will look at how different elements such as website development and analytics, consumer behaviour analysis and social media marketing are used together to form a joined-up marketing strategy. Key study topics include:

  • Digital marketing basics
  • Marketing data analysis
  • Web design and development
  • Internet of Things (IoT) and digital creation
  • Social media marketing


Year 1 Introduction to digital marketing Web design and development Leadership and communication Digital ethics and compliance Themes for contemporary culture Year 2 Social media marketing Strategic business analysis Big ideas and philosophies Consumer behaviour and luxury marketing (Elective) Personal and professional development International marketing and cultural awareness (Elective) Year 3 - BA (Hons) pathway In the BA (Hons) pathway you will: Be exposed you to strategic side of digital marketing Be shown how brands build value through digital technologies and social media Learn about differentiation and the creative and technical insight needed to gain competitive advantage. Course units: Business to Business (B2B) marketing and Management information system (MIS) Data Analysis and Insights Accounting, Law, and Compliance Major Project Dissertation Year 3 - BSc (Hons) pathway The BSc (Hons) pathway will provide you with a critical appreciation of the elements which digital marketing strategies cover. This includes: Website development and analytics Consumer behaviour Social media marketing Digital campaign planning Technical and practical data analysis skills in technologies such as cloud and big data. Course units: Internet of Things (IoT) and Digital Creation Big Data Analysis Machine Learning and Artificial Intelligence (AI) Major Project Dissertation

Assessment method

You will be taught through a combination of lectures, tutorials and practical classes. In later years you will spend more time working on projects that involve developing systems and doing experimental work with guidance from your supervisor and industry connections.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Students will also be expected to possess five GCSEs (grade C/4 or above) or equivalent (including English) .

English language requirements

TestGradeAdditional details
IELTS (Academic)5.5IELTS 5.5 overall with 5.5 in each subtest.
TOEFL (iBT)72TOEFL IBT with 72 points overall including minimum Reading 18, Listening 17, Speaking 20, Writing 17
PTE Academic42PTE Academic or SELT: 42 overall with minimum 42 in each subtest.
Trinity ISEPassTrinity College London - B2 SELT ISE II. Pass Overall with Pass in each component.

Please view our website for full English Language requirements and options. If you have any questions please email [email protected]

Ravensbourne English Language Requirements

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16500 Year 1
International £16500 Year 1

Additional fee information

*All fees shown are correct for 2021/22 academic year and are subject to change.
Digital Marketing at Ravensbourne University London - UCAS