Course summary

Reasons to choose Kingston – Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International. – Through collaboration with the CIPR, the course features a bespoke programme of professional development. – You will benefit from our connections with senior practitioners in the industry who share their expertise during guest lectures. About this course This course is ideal if you aspire to a career in corporate communications, public relations or internal communications. It offers a basis in business disciplines rather than journalism. You will learn to identify and understand different stakeholder groups and markets and to develop communication styles to suit clients from different backgrounds. You will study best practice in relation to communications, more specifically, corporate and public communications. Through integrated tasks and workshops, you will apply your knowledge to practical settings, preparing you for your career. Example modules – Public Relations Strategy – Managing Cross-Cultural and Internal Communications – Market Research and Data Analysis Career opportunities Graduates work in a variety of commercial, not-for-profit and non-governmental organisations. Roles include public relations officer, corporate communications manager and communications coordinator.