Kingston University

Degree level: Postgraduate

Public Relations and Corporate Communications (Taught)

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Course summary

Reasons to choose Kingston – Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International. – Through collaboration with the CIPR, the course features a bespoke programme of professional development. – You will benefit from our connections with senior practitioners in the industry who share their expertise during guest lectures. About this course This course is ideal if you aspire to a career in corporate communications, public relations or internal communications. It offers a basis in business disciplines rather than journalism. You will learn to identify and understand different stakeholder groups and markets and to develop communication styles to suit clients from different backgrounds. You will study best practice in relation to communications, more specifically, corporate and public communications. Through integrated tasks and workshops, you will apply your knowledge to practical settings, preparing you for your career. Example modules – Public Relations Strategy – Managing Cross-Cultural and Internal Communications – Market Research and Data Analysis Career opportunities Graduates work in a variety of commercial, not-for-profit and non-governmental organisations. Roles include public relations officer, corporate communications manager and communications coordinator.

Modules

Example core modules: Managing Cross-Cultural and Internal Communications, Marketing Communications, Public Relations Strategy, Market Research and Data Analysis, Research Proposal and Dissertation, Managing Corporate Social Responsibility and Sustainable Development.

Assessment method

Assessment typically comprises practical assessments (eg presentations) and coursework (eg essays, reports, self-assessment, portfolios, dissertation).


Entry requirements

A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply.


Fees and funding

Tuition fees

EU £16300 Year 1
England £10640 Year 1
Northern Ireland £10640 Year 1
Scotland £10640 Year 1
Wales £10640 Year 1
International £16300 Year 1

Additional fee information

Please visit the provider course webpage for further information regarding additional course cost.
Public Relations and Corporate Communications at Kingston University - UCAS