Course summary

Did you know that 85% of businesses use video as a marketing tool? Video is no longer just one piece of an overall marketing plan – it’s a versatile and engaging content format that gives us a real-life picture of what’s going on. Our digital video production degree is designed to provide you with the tools you need to explore video marketing in a wide variety of contexts, from social media to ecommerce. Our marketing and digital video production degree will give you the skills you need to create impactful video marketing campaigns, from audio production to composition, editing and staging. Right from the beginning, you’ll be using industry standard equipment and editing software to produce video products that can be used across a range of marketing and advertising channels. What’s more, in the final year of your studies, you’ll have the opportunity to analyse a product, design a social marketing strategy for it and distribute content to promote it – all of which are skillsets that provide instant value in the professional workplace. You will:

• Learn the theory and practice of video advertising, digital marketing and video production in a variety of contexts.

• Understand how to apply data creatively as evidence to support your approach to solving marketing problems.

• Gain the technical skills needed for filmmaking, video editing and influencer marketing for the purpose of advertising.