Birkbeck, University of London

Degree level: Undergraduate
Awarded by: University of London

Marketing

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Course summary

TEF Silver

Birkbeck, University of London has opted into the TEF and received a Silver award.

Find out more about the TEF.

Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers. The programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. Because it is taught entirely by evening study, you are able to combine academic studies with your daytime commitments. Our students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. Our tutorial/seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter. We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions. HIGHLIGHTS

  • Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
  • We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
  • You will have access to Moodle, our online learning resource, where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles required for your studies.
  • Accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway Accreditation (GGA). CIM qualifications are highly sought after by employers, and GGA, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course details

Modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.

Assessment method

Unseen formal examinations, short tests, individual or group presentations and written essays

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.

Entry requirements

Qualification requirements

We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

Please click the following link to find out more about qualification requirements for this course

http://www.bbk.ac.uk/study/2021/undergraduate/programmes/UBSMAKTG_C/#entry-requirements

Additional entry requirements

Admission tests

Institutions Own Test (IOT)

Applicants who do not have grade C or grade 4 GCSE-level English and mathematics may be required to carry out a skills audit at a selection evening, which comprises mathematics and English.


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £6935 Year 1
England £6935 Year 1
Northern Ireland £6935 Year 1
Scotland £6935 Year 1
Wales £6935 Year 1
International £10710 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

Visit our website

Birkbeck, University of London
Malet Street
Bloomsbury
London
United Kingdom
WC1E 7HX


Clearing contact details

Clearing Enquiry form
Admissions Office

020 3907 0700

Course Clearing information

Additional information

Our Clearing hotline opens at 8.30am on Tuesday 10th August until 6pm and 9am on Wednesday 11th August until 6pm. From Thursday 12th August our phone lines will be open 10.30 - 6pm (Mon-Thur) and 10.30 -5pm (Fri). Virtual Clearing Event - http://www.bbk.ac.uk/events/


Course contact details

Visit our course page
Birkbeck Student Advice Service

0203 907 0700

Marketing at Birkbeck, University of London - UCAS