Course summary

Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative degree features a breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers. This marketing degree attracts students from both the public and private sectors, working in jobs that range from administrators and managers, to the self-employed. Our students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. Our tutorial and seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter. This BSc Marketing is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway Accreditation (GGA). CIM qualifications are highly sought after by employers, and GGA, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career. Highlights

• Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

• We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

• You will have access to Moodle, our online learning resource, where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles required for your studies.

• market researcher

• advertising account executive

• media planner

• marketing executive

• public affairs consultant.

Course details