Birkbeck, University of London

Degree level: Undergraduate
Awarded by: University of London

Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative degree features a breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers. This marketing degree attracts students from both the public and private sectors, working in jobs that range from administrators and managers, to the self-employed. Our students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. Our tutorial and seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter. This BSc Marketing is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway Accreditation (GGA). CIM qualifications are highly sought after by employers, and GGA, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career. Highlights

  • Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
  • We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
  • You will have access to Moodle, our online learning resource, where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles required for your studies.
Careers and employability Graduates can pursue career paths in the media, marketing, brand management or public relations. Possible professions include:
  • market researcher
  • advertising account executive
  • media planner
  • marketing executive
  • public affairs consultant.
We also work and liaise closely with the Chartered Institute of Marketing (CIM), the leading professional organisation for marketers in the UK, and have full recognition of this course from them. This allows exemptions to some of their modules if you choose to become a member, and will help to enhance your career prospects. We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Course details

Modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.

Assessment method

Unseen formal examinations, short tests, individual or group presentations and written essays

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

Entry requirements

Qualification requirements

We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

Please click the following link to find out more about qualification requirements for this course

https://www.bbk.ac.uk/study/2022/undergraduate/programmes/UUBSMKTG_C/#entry-requirements

Additional entry requirements

Admission tests

Institutions Own Test (IOT)

Applicants who do not have grade C or grade 4 GCSE-level English and mathematics may be required to carry out a skills audit at a selection evening, which comprises mathematics and English.


Unistats information

Operated by the Office for Students
73%
Student satisfaction
69%
Employment after 15 months (Most common jobs)
83%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £14560 Year 1

Additional fee information

Students are charged a tuition fee in each year of their programme. Tuition fees for students continuing on their programme in following years may be subject to annual inflationary increases.

Provider information

Visit our website

Birkbeck, University of London
Malet Street
Bloomsbury
London
United Kingdom
WC1E 7HX


Clearing contact details

Clearing Enquiry form
Admissions Office

020 3907 0700

Course Clearing information

Additional information

Our Clearing hotline opens at 8.30am on Tuesday 10th August until 6pm and 9am on Wednesday 11th August until 6pm. From Thursday 12th August our phone lines will be open 10.30 - 6pm (Mon-Thur) and 10.30 -5pm (Fri). Virtual Clearing Event - http://www.bbk.ac.uk/events/


Course contact details

Visit our course page
Birkbeck Student Advice Service

0203 907 0700

Marketing at Birkbeck, University of London - UCAS