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Marketing at Birkbeck, University of London - UCAS

Course options

2025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Birkbeck, University of London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

Our BSc Marketing is an innovative course that will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas. You will gain knowledge of general business principles, as well as core skills in fundamental business management. Why choose this course?

  • The BSc Marketing takes an interdisciplinary approach to the subject, offering you an innovative way of learning about topics.
  • You will have the opportunity to interact with academics working at the forefront of marketing, as well as with practitioner guest speakers with real-life insights.
  • This course is recognised by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing association.
What you will learn The course starts by introducing you to key areas in the study of business. You can then choose to specialise with modules in marketing. As you progress through the course you will have more freedom to explore our wide range of option modules. You undertake a business project module towards the end of the course, which requires you to develop a business plan for a new business venture or introduce a new innovation, product, service or process in an established organisation. How you will learn We offer a range of teaching methods including lectures, seminars involving case studies, presentations and group discussions. You will gain an understanding of the key concepts in business management and marketing and be encouraged to explore the application of these concepts in practice. Our students gain real-world insights through live case study sessions and panels with entrepreneurs and practitioners. You can study this course full- or part-time. It has an evening timetable with classes taking place in the evening. Foundation Year If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree. Highlights
  • Accredited by the Chartered Institute of Marketing, which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
  • Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish in the world's leading journals.
  • We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
  • Our academic staff engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
Careers and employability On graduating, you'll have an array of important transferable skills, including:
  • analytical skills that will enable you to critically appraise and challenge existing managerial or business practices
  • a knowledge of marketing planning practices
  • an understanding of how decisions are made in organisations
  • quantitative skills that can be applied in the analysis of management and accounting problems
  • communication and interpersonal skills.
Graduates can pursue career paths in the media, marketing, brand management or public relations. Possible professions include:
  • market researcher
  • dvertising account executive
  • media planner
  • marketing executive
  • public affairs consultant.

Modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.

Assessment method

Unseen formal examinations, short tests, individual or group presentations and written essays

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

Entry requirements

Qualification requirements

We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential. FOUNDATION YEAR DEGREES Our 'with Foundation Year' route is designed to give you extra support as it provides you with an additional year (full-time) or two years (part-time) of supported study. This is an ideal route if you are returning to study after a gap, or if you have not previously studied this subject, or if you did not achieve the grades you need for a place on this degree. Once you successfully complete your Foundation Year studies, you will automatically advance onto the main degree.

Additional entry requirements

Admission tests

Institutions Own Test (IOT)

Applicants who do not have grade C or grade 4 GCSE-level English and mathematics may be required to carry out a skills audit at a selection evening, which comprises mathematics and English.

Student Outcomes

Operated by the Office for Students
63%
Employment after 15 months (Most common jobs)
77%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
International £18060 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.
Marketing at Birkbeck, University of London - UCAS